The Health Trend That Costs Us Our Sleep



I define myself a very curious and International person. I…
Step into any café, workplace or running track and you will see wrists glowing with digital watches. These sleek wearable gears have become the symbol of a new health trend. They track every heartbeat, every step and even claim to measure the quality of our sleep. They are marketed as guardians of wellness. Yet beneath the shine of this lifestyle revolution lies a surprising contradiction. The same gadgets meant to improve our health are quietly stealing one of the most important pillars of wellbeing: sleep.
The Rise of the Always On Lifestyle
The popularity of digital watches speaks to our collective desire for control and improvement. With just a glance, users see how many calories they burned, how well they slept and whether they met their daily goals. For many, these numbers have become badges of discipline and success. This obsession however carries a hidden cost. Constant alerts, late night vibrations and the temptation to check one more notification blur the boundaries between day and night. Sleep, the body’s most natural reset, is sacrificed in the name of optimisation.
Why Sleep is the Real Luxury
In wellness circles, sleep is now being rebranded as the ultimate luxury. It fuels creativity, strengthens immunity, balances mood and restores energy. For athletes it sharpens reaction time. For professionals it enhances focus and decision-making. For older adults it protects memory and stability. Without sleep even the most perfectly tracked heart rate is meaningless. This truth applies to every generation, no matter what their watch says.
The Tracking Paradox
The irony is striking. Digital watches that promise to improve sleep often make it worse. Many users report lying awake worrying about whether their sleep scores will be good enough (Sleep Review Journal). Instead of relaxing they enter the night with anxiety, conditioned to measure rest like a competition. Wellness becomes a game of numbers rather than a balance of body and mind.
From Trend to Balance
This does not mean abandoning technology. It means redefining how we use it. A healthier trend would be setting a digital curfew by removing the watch an hour before bed, charging it outside the bedroom and reclaiming the night for true rest (Harvard Health). Families can support each other by creating tech free routines and embracing the idea that health is not just about numbers but about how we feel when we wake up refreshed.
Final Word
The rise of digital watches marks an exciting chapter in health culture. They are fashionable, motivating and empowering. But like every trend they must be managed with wisdom. Real wellness will never come from data points alone. It comes from balance and from the timeless act of sleeping well.
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I define myself a very curious and International person. I have been living, studying, working and traveling in 95 different countries for the last 14 years. That experience helped me develop an international mindset both professionally and personally. I have worked in Marketing/Communication and Business development positions in the Fashion and Luxury industry as well as in other three industries before landing as a PhD Professor and Marketing content creator on my social medias page. That helped me to became much more agile in connecting and developing projects, ideas and give innovative solutions while keep evolving and adapting to new situations. I am also an Athlete and a Runner. I have always been in the sports field since I was 3 years old. Today I compete in the GCC region weekly and abroad monthly. Traveling is one of my hidden passions and it has always been a family tradition, yet also a true and life changing therapy. Growing up in a multicultural family in a stunning landscape in the Italian Alps, I’ve always been attracted to other cultures and amazing natural Earth wonders. I’ve always been a very curious person who loves and enjoys the everyday challenges. This, enhances even more during my travels. I often get the question: “What was your favorite country to travel or live in?” Or “Where are you from?” To be honest, after being in so many countries and speaking 8 languages, I consider myself a World Citizen.