dunhill SS25: A Town Affair

They say fashion tells a story, but for Dina Yassin,…

In the rhythm of a city where heritage meets modernity, dunhill’s Spring Summer 2025 collection, Chapter One: Town, unfolds as a masterful ode to the urban gentleman. It’s a statement of intent for the man who strides through life with quiet confidence, where every detail is considered, and every move is deliberate.

Set against the evocative backdrop of St. James’s in London, dunhill’s latest offering embodies a world where refinement and utility converge seamlessly. Creative Director Simon Holloway orchestrates a symphony of precision tailoring, heritage fabrics, and contemporary silhouettes, crafting a wardrobe that resonates with the tempo of city life.

The suiting is the collection’s cornerstone, with the Bourdon suit leading the charge. Crafted in tropical wools sourced from Somerset and Yorkshire, the pale and mid-grey tones bring a breath of sophistication to summer tailoring. Whether single or double-breasted, the Bourdon is designed for the man who values tradition but lives in the present.

Outerwear, a hallmark of dunhill’s legacy, is reimagined for the unpredictable urban landscape. The double-breasted trench coat in beige merino wool, adorned with a suede-trimmed collar, is as functional as it is rakish. Meanwhile, the whiskey suede Trail jacket offers an alternative for moments of casual elegance, and the water-resistant wool whipcord topcoat ensures practicality without forfeiting style. These pieces transcend mere clothing—they are companions for the journeys that define modern life.

dunhill SS25 Chapter One – Town

Accessories in the new Century collection encapsulate the dunhill ethos of understated luxury. Inspired by the iconic Rollagas lighter, the smooth calf leather designs—from the streamlined briefcase to the versatile holdall—serve as a testament to the brand’s dedication to both form and function. They are not just accessories; they are tools for navigating the multifaceted demands of the modern man’s lifestyle.

The campaign, captured through the lens of Louis Alberto Rodriguez, brings this vision to life. Shaun Dewet, Jino Chun, Quentin Demeester, and Stan Taylor embody the dunhill man—unflappable, poised, and ever in tune with his surroundings. Through their movements, the collection is elevated beyond mere garments; it becomes an expression of character, a narrative of self-assured style.

Simon Holloway’s Chapter One: Town is not simply about dressing—it’s about creating a life imbued with elegance and purpose. Each piece, from the precision-cut suits to the expertly designed outerwear, speaks to a man who values the journey as much as the destination. For the dunhill gentleman, the city is not just a backdrop; it’s a stage where style becomes an unspoken language, and every detail tells a story.

This is dunhill at its finest—a brand that doesn’t just design for the man who lives in the city but for the man who shapes it. Chapter One: Town is a love letter to urban sophistication, where every piece is created to ensure the modern gentleman is always a step ahead, his style as timeless as the streets he walks.

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Dina Yassin

They say fashion tells a story, but for Dina Yassin, it’s more than just storytelling—it’s an art, a science, and a little bit of magic. As the Co-Founder, Chief Storyteller, and Editor-in-Chief of GAZETTA—among many other titles—she’s the woman behind the words, the visionary shaping narratives, and the creative force redefining luxury fashion journalism in the digital age. With over two decades of experience in luxury brand consulting, creative direction, and trend forecasting, Dina has worked with some of the most coveted names in the industry—think Van Cleef & Arpels, Kenzo, Bvlgari, Hermès, and Chloe—all while keeping her finger firmly on the pulse of what’s next. Her work has graced the pages of Vogue Arabia, Harper’s Bazaar, Condé Nast Traveler, Mojeh Magazine, Vanity Fair, Marie Claire, 7 Corriere, and The Rake—among many other top-tier titles—solidifying her reputation as a fashion and luxury thought leader. But here’s the twist—Dina isn’t just reporting on the future; she’s creating it. Under her leadership, GAZETTA introduced EVVIE 7, an AI-driven journalist pushing the boundaries of editorial innovation. Because in a world where algorithms influence aesthetics as much as designers, Dina ensures GAZETTA stays one step ahead, seamlessly blending technology, culture, and high fashion into a platform that speaks to the modern, forward-thinking luxury consumer. Beyond her editorial expertise, Dina is a renowned luxury brand consultant, trend strategist, and creative powerhouse who thrives at the intersection of fashion, culture, and digital storytelling. Whether she’s consulting on luxury branding, forecasting emerging trends, directing high-profile fashion campaigns, or curating immersive experiences, she’s always asking the big questions—What’s next? Who’s shaping it? And most importantly, how do we make it unforgettable? One thing is certain: Dina Yassin is always at the forefront of what’s next.