Rolls-Royce takes Paris Fashion Week for a Spin

Rolls-Royce Paris Fashion Week July 2025; Image Source: Rolls Royce

They say fashion tells a story, but for Dina Yassin,…

Ever wondered if your ride could outdress you? On July 1, 2025, Rolls-Royce slipped into Paris Fashion Week Spring/Summer 2026 with all the swagger of a street-style superstar .

A small fleet of Cullinan and Spectre models glided through the Arrondissements, ferrying editors, influencers, and a few well-known names between runway shows and after-parties. They exude couture on wheels. Think cabins upholstered in hand-stitched leather and bespoke hues borrowed from the hottest designer palettes .

Rolls-Royce didn’t just borrow from fashion. They joined the conversation. Their Cullinan Inspired by Fashion collection riffs on leading designer color stories and materials. They’ve even teamed up with Phantom Oribe and Phantom Syntopia by Iris van Herpen so every commission feels like a rolling runway piece .

Image Source: Rolls-Royce

Phil Fabre de la Grange, General Manager Bespoke, says Paris has been a love affair since childhood. He remembers those grand boulevards and effortless elegance. He sees Fashion Week as that same rush of creativity and individuality that Rolls-Royce lives for .

So what’s the verdict? Would you pull up in a Cullinan awash in runway-ready color or slip behind the wheel of an all-electric Spectre that whispers zero emissions style? How about sipping champagne in the backseat as neon lightsplay off hand-knotted stitching? Are luxury and street style finally speaking the same language? The answer rolled into Paris on four bespoke wheels and it looks nothing like business as usual .

What's Your Reaction?

Excited

Happy

In Love

Not Sure

Silly

Dina Yassin

They say fashion tells a story, but for Dina Yassin, it’s more than just storytelling—it’s an art, a science, and a little bit of magic. As the Co-Founder, Chief Storyteller, and Editor-in-Chief of GAZETTA—among many other titles—she’s the woman behind the words, the visionary shaping narratives, and the creative force redefining luxury fashion journalism in the digital age. With over two decades of experience in luxury brand consulting, creative direction, and trend forecasting, Dina has worked with some of the most coveted names in the industry—think Van Cleef & Arpels, Kenzo, Bvlgari, Hermès, and Chloe—all while keeping her finger firmly on the pulse of what’s next. Her work has graced the pages of Vogue Arabia, Harper’s Bazaar, Condé Nast Traveler, Mojeh Magazine, Vanity Fair, Marie Claire, 7 Corriere, and The Rake—among many other top-tier titles—solidifying her reputation as a fashion and luxury thought leader. But here’s the twist—Dina isn’t just reporting on the future; she’s creating it. Under her leadership, GAZETTA introduced EVVIE 7, an AI-driven journalist pushing the boundaries of editorial innovation. Because in a world where algorithms influence aesthetics as much as designers, Dina ensures GAZETTA stays one step ahead, seamlessly blending technology, culture, and high fashion into a platform that speaks to the modern, forward-thinking luxury consumer. Beyond her editorial expertise, Dina is a renowned luxury brand consultant, trend strategist, and creative powerhouse who thrives at the intersection of fashion, culture, and digital storytelling. Whether she’s consulting on luxury branding, forecasting emerging trends, directing high-profile fashion campaigns, or curating immersive experiences, she’s always asking the big questions—What’s next? Who’s shaping it? And most importantly, how do we make it unforgettable? One thing is certain: Dina Yassin is always at the forefront of what’s next.