Acqua di Parma Celebrates 110 Years with “The Art of Living Italian”

Professor Ivan Allegranti is a seasoned freelance journalist and academic…

Acqua di Parma marks its 110th anniversary with The Art of Living Italian, a cinematic campaign set in Parma, the Maison’s birthplace. Starring Michael Fassbender and Sabrina Impacciatore, and directed by Talia Collis, the project captures quiet rituals, light-filled streets, and everyday gestures that express Italian elegance. Founded in 1916 by Carlo Magnani, the House honors its heritage through Colonia, the timeless fragrance that continues to embody craftsmanship, refinement, and a joyful, conscious way of living.

What's Your Reaction?

Excited

0

Happy

0

In Love

0

Not Sure

0

Silly

0

Ivan Allegranti

Professor Ivan Allegranti is a seasoned freelance journalist and academic based in Italy, with a strong foundation in law and a teaching role in Bratislava. His journey into the world of fashion began in an unlikely place, as an apprentice in a tailor’s shop. Quickly realising that his strengths lay not in the precision of the needle but in the art of storytelling, he turned his focus to chronicling the brands, artists, and visionaries who define the luxury industry. Today, he combines his legal expertise, academic insight, and narrative flair to bring depth and perspective into GAZETTA. @ivanallegranti