Prada’s Spring/Summer 2024: Where Sass Meets Sophistication

They say fashion tells a story, but for Dina Yassin,…

Prada’s Spring/Summer 2024 campaign is a mesmerizing blend of style, sass, and sophistication. This season, Prada brings us a fashion narrative that celebrates individuality within a collective framework.

Women’s Collection: Bold and Unapologetic

Willy Vanderperre captures the essence of 40 diverse models, each in a singular, intimate portrait. The campaign is a bold statement on evolving femininity, mixing raw power with refined elegance. Every image tells a unique story, celebrating the fierce spirit of each woman.

The collection itself is a statement of Prada’s innovative spirit, featuring a mix of structured and fluid silhouettes, bold colors, and intricate details. From sleek blazers and tailored trousers to flowing dresses and statement accessories, each piece is designed to empower and inspire.

Prada Presents SS24 Womenswear Collection

Men’s Collection: Hollywood Swagger

Prada’s men’s campaign turns up the heat with Hollywood stars Harris Dickinson, Kelvin Harrison Jr., and Troye Sivan. These actors are more than just faces; they bring their unique narratives and charisma to the forefront. The men’s collection showcases modern masculinity with a touch of Hollywood glamour, featuring sharp suits, relaxed casual wear, and sophisticated outerwear. It’s a perfect blend of classic elegance and contemporary cool, designed for the modern man who is both confident and stylish.

Prada Presents SS24 Menswear Collection

Creative Brilliance: Verderi’s Touch

Under the visionary eye of creative director Ferdinando Verderi, the campaign transcends traditional fashion photography. Each shot is a work of art, blending personal stories with collective identity. Prada’s campaign breaks down the barriers between fashion and personal expression, creating a dialogue that resonates with viewers.

A Timeless Narrative

Prada’s Spring/Summer 2024 campaign is not just about following trends; it’s about setting them. It’s about celebrating individuality, owning your look, and joining a narrative that’s as timeless as it is trendsetting. The collection redefines what it means to be stylish, merging classic designs with modern twists, and emphasizing the importance of self-expression.

Women’s and Men’s SS 2024 Campaign

Beyond the Clothes

Prada’s campaign goes beyond the garments to tell a story about the people who wear them. It’s a celebration of diversity and oneness, highlighting the unique characteristics that make each person special. The campaign encourages viewers to see fashion as a form of personal expression, a way to tell their own story and connect with others.

For a closer look at Prada’s Spring/Summer 2024 campaign, visit their official page. Here, you can explore the full collection, watch behind-the-scenes videos, and get inspired by the incredible stories behind each look.

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Dina Yassin

They say fashion tells a story, but for Dina Yassin, it’s more than just storytelling—it’s an art, a science, and a little bit of magic. As the Co-Founder, Chief Storyteller, and Editor-in-Chief of GAZETTA—among many other titles—she’s the woman behind the words, the visionary shaping narratives, and the creative force redefining luxury fashion journalism in the digital age. With over two decades of experience in luxury brand consulting, creative direction, and trend forecasting, Dina has worked with some of the most coveted names in the industry—think Van Cleef & Arpels, Kenzo, Bvlgari, Hermès, and Chloe—all while keeping her finger firmly on the pulse of what’s next. Her work has graced the pages of Vogue Arabia, Harper’s Bazaar, Condé Nast Traveler, Mojeh Magazine, Vanity Fair, Marie Claire, 7 Corriere, and The Rake—among many other top-tier titles—solidifying her reputation as a fashion and luxury thought leader. But here’s the twist—Dina isn’t just reporting on the future; she’s creating it. Under her leadership, GAZETTA introduced EVVIE 7, an AI-driven journalist pushing the boundaries of editorial innovation. Because in a world where algorithms influence aesthetics as much as designers, Dina ensures GAZETTA stays one step ahead, seamlessly blending technology, culture, and high fashion into a platform that speaks to the modern, forward-thinking luxury consumer. Beyond her editorial expertise, Dina is a renowned luxury brand consultant, trend strategist, and creative powerhouse who thrives at the intersection of fashion, culture, and digital storytelling. Whether she’s consulting on luxury branding, forecasting emerging trends, directing high-profile fashion campaigns, or curating immersive experiences, she’s always asking the big questions—What’s next? Who’s shaping it? And most importantly, how do we make it unforgettable? One thing is certain: Dina Yassin is always at the forefront of what’s next.