Technogym at Milan Design Week 2025: Where Wellness Became an Object of Desire

They say fashion tells a story, but for Dina Yassin,…

Reporting from Milan by Raissa Bartoli

The line curled around the corner like it was the hottest nightclub in town. Except it was early, and the dress code was less sequins, more sleek monochrome—with sneakers that probably cost more than rent. Welcome to Milan Design Week, where wellness is the new luxury—and Technogym is its undisputed tastemaker.

Inside the palatial venue, Technogym unveiled The Art of Wellness, a sensory-rich exhibition celebrating four decades of innovation that made sweat look sophisticated. And not just in the toned-body, post-Pilates kind of way, but in the deeply Italian, design-forward, Assouline-published-book kind of way.

This wasn’t a retrospective. It was a manifesto in motion.

The space vibrated with a quiet electricity—not gym energy, but something more refined. Recycled materials and AI-powered installations guided visitors through the evolution of wellness: from the Roman-era vaulting horse (yes, seriously) to the biomechanics of today’s performance machines. A hint of nostalgia floated in from the 1980s, where Nerio Alessandri, then a 22-year-old with a garage and a dream, designed his first Hack Squat machine in Cesena. Fast forward, and today Technogym is synonymous with precision, innovation, and unmistakable Italian aesthetics.

Image Source: Technogym

But The Art of Wellness wasn’t just about the past—it was about what’s next. And what’s coming, according to Technogym, is something they call Healthness: a future where AI doesn’t just track workouts—it predicts your health risks before they even show up. Using trillions of data points, the new Technogym Checkup station doesn’t just ask how you feel—it calculates your “wellness age,” testing both physical and cognitive parameters to offer hyper-personalized training—whether you’re at home, in a hotel, in a clinic, or inside a very well-designed gym.

The vibe? Less “no pain no gain,” more “bespoke longevity.” Holistic. Intelligent. Seamlessly intuitive. The kind of future where your treadmill doesn’t just count steps—it reads your state of mind.

The exhibit also unveiled the Assouline-published book Technogym: The Art of Wellness, a coffee table treasure that feels more like a design bible than a fitness memoir. Page after page captures the evolution of movement from something merely physical to something deeply aspirational. This isn’t about biceps—it’s about culture. About vitality. About aesthetics and intention living in the same breath.

You could smell the leather-bound luxury. And maybe a faint whiff of eucalyptus.

What Technogym makes clear—beyond its mastery of engineering and design—is that wellness is no longer a solo pursuit. It’s a global language. One rooted in science, performance, beauty—and yes, a subtle kind of seduction.

Because in Milan, even kettlebells are sculptural.

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Dina Yassin

They say fashion tells a story, but for Dina Yassin, it’s more than just storytelling—it’s an art, a science, and a little bit of magic. As the Co-Founder, Chief Storyteller, and Editor-in-Chief of GAZETTA—among many other titles—she’s the woman behind the words, the visionary shaping narratives, and the creative force redefining luxury fashion journalism in the digital age. With over two decades of experience in luxury brand consulting, creative direction, and trend forecasting, Dina has worked with some of the most coveted names in the industry—think Van Cleef & Arpels, Kenzo, Bvlgari, Hermès, and Chloe—all while keeping her finger firmly on the pulse of what’s next. Her work has graced the pages of Vogue Arabia, Harper’s Bazaar, Condé Nast Traveler, Mojeh Magazine, Vanity Fair, Marie Claire, 7 Corriere, and The Rake—among many other top-tier titles—solidifying her reputation as a fashion and luxury thought leader. But here’s the twist—Dina isn’t just reporting on the future; she’s creating it. Under her leadership, GAZETTA introduced EVVIE 7, an AI-driven journalist pushing the boundaries of editorial innovation. Because in a world where algorithms influence aesthetics as much as designers, Dina ensures GAZETTA stays one step ahead, seamlessly blending technology, culture, and high fashion into a platform that speaks to the modern, forward-thinking luxury consumer. Beyond her editorial expertise, Dina is a renowned luxury brand consultant, trend strategist, and creative powerhouse who thrives at the intersection of fashion, culture, and digital storytelling. Whether she’s consulting on luxury branding, forecasting emerging trends, directing high-profile fashion campaigns, or curating immersive experiences, she’s always asking the big questions—What’s next? Who’s shaping it? And most importantly, how do we make it unforgettable? One thing is certain: Dina Yassin is always at the forefront of what’s next.