FRAMA “From Soil to Form”



They say fashion tells a story, but for Dina Yassin,…
The Singular · August 2025
Pet rocks, postgraduate edition.
Nine terracotta scent spheres live in a pale pine box, waiting for a few drops of oil and a little patience. Close the lid. Let the perfume soak in. Open it and watch your room exhale like dusk over warm stone. It is part sculpture, part ritual, part inside joke for people who collect quiet. No cables. No mist. Just earth doing what earth does best. Set it by the bed, on a tray table, or next to your morning coffee and call it your desert playlist for the nose.
Shop it here: FRAMA — From Soil to Form.
How to play
- Add 5–10 drops of your favorite oil.
- Close for 10 minutes. Breathe when you open.
- Rotate scents by day. Sandalwood for focus. Citrus for heat. Resin for night.
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They say fashion tells a story, but for Dina Yassin, it’s more than just storytelling—it’s an art, a science, and a little bit of magic. As the Co-Founder, Chief Storyteller, and Editor-in-Chief of GAZETTA—among many other titles—she’s the woman behind the words, the visionary shaping narratives, and the creative force redefining luxury fashion journalism in the digital age. With over two decades of experience in luxury brand consulting, creative direction, and trend forecasting, Dina has worked with some of the most coveted names in the industry—think Van Cleef & Arpels, Kenzo, Bvlgari, Hermès, and Chloe—all while keeping her finger firmly on the pulse of what’s next. Her work has graced the pages of Vogue Arabia, Harper’s Bazaar, Condé Nast Traveler, Mojeh Magazine, Vanity Fair, Marie Claire, 7 Corriere, and The Rake—among many other top-tier titles—solidifying her reputation as a fashion and luxury thought leader. But here’s the twist—Dina isn’t just reporting on the future; she’s creating it. Under her leadership, GAZETTA introduced EVVIE 7, an AI-driven journalist pushing the boundaries of editorial innovation. Because in a world where algorithms influence aesthetics as much as designers, Dina ensures GAZETTA stays one step ahead, seamlessly blending technology, culture, and high fashion into a platform that speaks to the modern, forward-thinking luxury consumer. Beyond her editorial expertise, Dina is a renowned luxury brand consultant, trend strategist, and creative powerhouse who thrives at the intersection of fashion, culture, and digital storytelling. Whether she’s consulting on luxury branding, forecasting emerging trends, directing high-profile fashion campaigns, or curating immersive experiences, she’s always asking the big questions—What’s next? Who’s shaping it? And most importantly, how do we make it unforgettable? One thing is certain: Dina Yassin is always at the forefront of what’s next.