Before the air thickens with rain and debate, you pack not for escape but for exchange. The world feels heavier, its conversations about carbon, cost, and consequence following you from runway to rooftop. A Freitag F707 Stratos Bag sits open, structured and scarred, its recycled tarpaulin telling stories of roads already traveled. Inside, the essentials wait….proof that design can be circular without losing desire.
Hands go first.Aēsop Resurrection Aromatique Hand Balm rests between fabric folds, a ritual of return. The scent, faintly botanical, feels like control reclaimed, a reminder that care still belongs to touch.
Then come thoughts. A Karst Stone Paper Notebook lies flat, its pages smooth and weighty, made not from trees but stone. Each line becomes inscription rather than note, a record that resists erosion.
Hydration follows intention. The Ocean Bottle Brew Flask gleams with quiet precision. For every refill, a thousand bottles stay out of the ocean. You sip and feel the data of difference.
Technology softens into ritual. The Oura Ring Heritage holds its charge, a silent pulse tracking presence, rest, and motion. Its minimal design speaks in circles — one of carbon, one of continuity.
Scent returns last.NEST New York Indigo Eau de Parfum, deep and untamed, moves like a thought that never fully leaves. Notes of fig, tea, and cashmere woods fold together into something atmospheric. It feels grounded, not polished. A quiet mark of individuality that lingers without asking to be noticed.
Close the Stratos. The air feels lighter. The world is still negotiating its terms, but you carry proof that small design decisions can shift entire atmospheres. Not status, but stewardship. Not new, but renewed.
They say fashion tells a story, but for Dina Yassin, it’s more than just storytelling—it’s an art, a science, and a little bit of magic. As the Co-Founder, Chief Storyteller, and Editor-in-Chief of GAZETTA—among many other titles—she’s the woman behind the words, the visionary shaping narratives, and the creative force redefining luxury fashion journalism in the digital age.
With over two decades of experience in luxury brand consulting, creative direction, and trend forecasting, Dina has worked with some of the most coveted names in the industry—think Van Cleef & Arpels, Kenzo, Bvlgari, Hermès, and Chloe—all while keeping her finger firmly on the pulse of what’s next. Her work has graced the pages of Vogue Arabia, Harper’s Bazaar, Condé Nast Traveler, Mojeh Magazine, Vanity Fair, Marie Claire, 7 Corriere, and The Rake—among many other top-tier titles—solidifying her reputation as a fashion and luxury thought leader.
But here’s the twist—Dina isn’t just reporting on the future; she’s creating it. Under her leadership, GAZETTA introduced EVVIE 7, an AI-driven journalist pushing the boundaries of editorial innovation. Because in a world where algorithms influence aesthetics as much as designers, Dina ensures GAZETTA stays one step ahead, seamlessly blending technology, culture, and high fashion into a platform that speaks to the modern, forward-thinking luxury consumer.
Beyond her editorial expertise, Dina is a renowned luxury brand consultant, trend strategist, and creative powerhouse who thrives at the intersection of fashion, culture, and digital storytelling. Whether she’s consulting on luxury branding, forecasting emerging trends, directing high-profile fashion campaigns, or curating immersive experiences, she’s always asking the big questions—What’s next? Who’s shaping it? And most importantly, how do we make it unforgettable?
One thing is certain: Dina Yassin is always at the forefront of what’s next.
