Santoni Unveils ‘The Art of Chilling’ Holiday Campaign

Santoni “The Art Of Chilling” Campaign, Courtesy Press Office

Professor Ivan Allegranti is a seasoned freelance journalist and academic…

Santoni launches its witty Holiday campaign, The Art of Chilling, celebrating unhurried elegance and enduring craftsmanship. The campaign embraces a slower rhythm of life, featuring an eclectic cast of leisure-minded “executives” who embody calm, ease, and refinement. Highlighting velvet loafers, crystal heels, and polished Oxfords, it pairs sartorial sophistication with everyday comfort. Directed by Gianluca Grandinetti with a Rossini soundtrack, the campaign honors Santoni’s Le Marche roots, reframing simple pleasures, late mornings, long conversations, quiet rituals, as modern sophistication.

The Art of Chilling debuts this Holiday season in boutiques and online.

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Ivan Allegranti

Professor Ivan Allegranti is a seasoned freelance journalist and academic based in Italy, with a strong foundation in law and a teaching role in Bratislava. His journey into the world of fashion began in an unlikely place, as an apprentice in a tailor’s shop. Quickly realising that his strengths lay not in the precision of the needle but in the art of storytelling, he turned his focus to chronicling the brands, artists, and visionaries who define the luxury industry. Today, he combines his legal expertise, academic insight, and narrative flair to bring depth and perspective into GAZETTA. @ivanallegranti