Pre-Fall · Unzipped



They say fashion tells a story, but for Dina Yassin,…
Before the season turns, the air feels suspended. You pack not for arrival but for transition, carrying quiet rituals that steady you between flights and fittings. A moonnude bag rests open, its pale structure holding the edit that makes presence possible.
Scent arrives first. Le Labo Solid Perfume in Santal 33 or Another 13 rests in a compact metal case, discreet and intimate, a small anchor that slips into the palm without noise. It lingers like memory, soft yet certain, ready to travel across borders without question.
Skin asks for resilience. Dr. Barbara Sturm Flight Essentials Kit lines the bag in careful order, cleanser, moisturizer, serums, miniatures made for altitude and fatigue. Each step restores balance in the pressurized silence of a cabin, preparing the face for arrival as if no hours have passed.
Fabric needs care as much as skin. Steamery Cirrus 3 Steamer in Sand folds neatly into its own pocket, its pale body more sculpture than appliance. It answers creases with steam and light, keeping tailoring sharp, silks fluid, and fall layers unbroken.

A curated ritual: Santal 33, Dr. Barbara Sturm trio, Dior’s modern lip, Joanna Vargas masks, and the Steamery touch — essentials styled in harmony; Image Source: AI Generated by Gazetta
Eyes carry the trace of travel. Joanna Vargas Bright Eye Firming Masks wait folded, nearly invisible, cooling the skin into stillness. They work quietly between time zones, softening the shadows that long nights leave behind.
Color returns at the lips. Dior Addict Hydrating Shine Lipstick in 812 Tartan slides into the bag like a final gesture. Its deep shade and luminous finish shift easily from concourse to front row, pairing with neutrals or the bold edge of pre-fall dressing.
Zip the bag. The season ahead is cooler, sharper, less forgiving, yet you carry what matters. Not excess, only intention. A moonnude bag filled with objects that move as you do, between flights, between fittings, between the moments when presence is required.
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They say fashion tells a story, but for Dina Yassin, it’s more than just storytelling—it’s an art, a science, and a little bit of magic. As the Co-Founder, Chief Storyteller, and Editor-in-Chief of GAZETTA—among many other titles—she’s the woman behind the words, the visionary shaping narratives, and the creative force redefining luxury fashion journalism in the digital age. With over two decades of experience in luxury brand consulting, creative direction, and trend forecasting, Dina has worked with some of the most coveted names in the industry—think Van Cleef & Arpels, Kenzo, Bvlgari, Hermès, and Chloe—all while keeping her finger firmly on the pulse of what’s next. Her work has graced the pages of Vogue Arabia, Harper’s Bazaar, Condé Nast Traveler, Mojeh Magazine, Vanity Fair, Marie Claire, 7 Corriere, and The Rake—among many other top-tier titles—solidifying her reputation as a fashion and luxury thought leader. But here’s the twist—Dina isn’t just reporting on the future; she’s creating it. Under her leadership, GAZETTA introduced EVVIE 7, an AI-driven journalist pushing the boundaries of editorial innovation. Because in a world where algorithms influence aesthetics as much as designers, Dina ensures GAZETTA stays one step ahead, seamlessly blending technology, culture, and high fashion into a platform that speaks to the modern, forward-thinking luxury consumer. Beyond her editorial expertise, Dina is a renowned luxury brand consultant, trend strategist, and creative powerhouse who thrives at the intersection of fashion, culture, and digital storytelling. Whether she’s consulting on luxury branding, forecasting emerging trends, directing high-profile fashion campaigns, or curating immersive experiences, she’s always asking the big questions—What’s next? Who’s shaping it? And most importantly, how do we make it unforgettable? One thing is certain: Dina Yassin is always at the forefront of what’s next.