Care, Composed: ANITA & ZAHA Makes “Clean” Feel Chic

The ANITA & ZAHA capsule. Solid formulas, soft florals, French made; Image Source: A&Z

They say fashion tells a story, but for Dina Yassin,…

There are brands that speak in superlatives, then there are the ones that let the work do the talking. ANITA & ZAHA belongs to the second camp. Born in 2024 and made in France, it treats beauty like design stewardship, balancing pleasure with principle so you can enjoy your routine without compromising your standards. Formulas lean more than 93 percent natural, fragrances are created without declarable allergens so they sit close to the skin, and production stays near the source in Pays de la Loire, where the house also works with local farms for organic goat milk and organic donkey milk. The effect is simple, quiet, convincing.

You feel that restraint in every product. The Shaving Soap is a small masterpiece of minimalism, 99.95 percent naturalwith no added fragrance and only a tightly controlled touch of palm-derived material to achieve the classic glide barbers love. The solid shampoo built around argan oil travels well and behaves at the sink, leaving hair clean with a soft sheen. The solid scrub pairs organic goat milk with finely milled oyster shell powder and a tea whisper for a mineral polish that never feels scratchy. A 3-in-1 wash with jojoba oil handles body, face, and hair for the gym bag crowd and the carry-on crew. Even the classic bars are considered, violet and rose enriched with goat milk and a textured surface that turns a quick wash into a small ritual.

Clean here is not a slogan, it is a chain of choices that begins before a formula is even poured. Zero waste in production. No animal fats. Short supply chains that keep quality tight. Most recipes are palm oil free, and when an exception appears it is measured with intention and explained in plain language. The company’s civic posture is just as clear. Environmental protection, access to education, and intercommunity cooperation anchor its CSR policy, with at least 1.5 percent of revenue routed automatically to Stripe Climate to fund carbon removal. No seasonal stunts, just a habit that adds up.

Made in France means something tangible in this story. It reads as craft and compliance, as a map of accountable partners rather than a decorative stamp. Registration stretches across France, the European Union, Monaco, Switzerland, the United Kingdom, and Liechtenstein. Distribution keeps standards high while staying accessible, with the collection available direct, on Amazon, and select international platforms. The community around it is already lively, more than 150,000 across Instagram, Facebook, LinkedIn, and YouTube, where behind-the-scenes notes, practical tips, and open conversations about impact sit beside the pretty pictures.

If you like your bathroom shelves to look like a capsule wardrobe, this is your language. Nothing shouts. Textures land softly, scents stay intimate, formats are tidy and low waste. For the beaux among us who want a close shave without the sting, start with the Shaving Soap. For travelers who prefer light bags and lighter footprints, reach for the solids and the 3-in-1. For fragrance romantics, the violet or rose bar will do its work without taking over the room. For everyone, there is the pleasure of a routine that respects both body and planet.

Luxury is often sold as excess. ANITA & ZAHA sells the opposite, a steady cadence of thoughtful decisions that feel good on the skin and sit right on the conscience. Care that is composed. Clean that feels chic. A quiet flex for people who prefer the glow of good choices to the noise of big claims.

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Dina Yassin

They say fashion tells a story, but for Dina Yassin, it’s more than just storytelling—it’s an art, a science, and a little bit of magic. As the Co-Founder, Chief Storyteller, and Editor-in-Chief of GAZETTA—among many other titles—she’s the woman behind the words, the visionary shaping narratives, and the creative force redefining luxury fashion journalism in the digital age. With over two decades of experience in luxury brand consulting, creative direction, and trend forecasting, Dina has worked with some of the most coveted names in the industry—think Van Cleef & Arpels, Kenzo, Bvlgari, Hermès, and Chloe—all while keeping her finger firmly on the pulse of what’s next. Her work has graced the pages of Vogue Arabia, Harper’s Bazaar, Condé Nast Traveler, Mojeh Magazine, Vanity Fair, Marie Claire, 7 Corriere, and The Rake—among many other top-tier titles—solidifying her reputation as a fashion and luxury thought leader. But here’s the twist—Dina isn’t just reporting on the future; she’s creating it. Under her leadership, GAZETTA introduced EVVIE 7, an AI-driven journalist pushing the boundaries of editorial innovation. Because in a world where algorithms influence aesthetics as much as designers, Dina ensures GAZETTA stays one step ahead, seamlessly blending technology, culture, and high fashion into a platform that speaks to the modern, forward-thinking luxury consumer. Beyond her editorial expertise, Dina is a renowned luxury brand consultant, trend strategist, and creative powerhouse who thrives at the intersection of fashion, culture, and digital storytelling. Whether she’s consulting on luxury branding, forecasting emerging trends, directing high-profile fashion campaigns, or curating immersive experiences, she’s always asking the big questions—What’s next? Who’s shaping it? And most importantly, how do we make it unforgettable? One thing is certain: Dina Yassin is always at the forefront of what’s next.