Simon Porte Jacquemus: Innovating the Future of Fashion with Neiman Marcus Award

They say fashion tells a story, but for Dina Yassin,…
In a significant nod to innovation within the fashion industry, Simon Porte Jacquemus, the founder and creative director of the eponymous label Jacquemus, has been honored with the Neiman Marcus Award for Innovation in the Field of Fashion for 2024. Since establishing his brand in 2009, Jacquemus has been at the forefront of fashion innovation, captivating audiences and critics alike with his unique approach to design and marketing.
Jacquemus has consistently pushed the boundaries of traditional fashion showcases, from parading oversized handbag-cars through Paris to setting the Fall 2023 collection against the grand backdrop of the Palace of Versailles. His inventive ‘Jacquemus 24/24‘ vending machine pop-ups have further solidified his reputation as a marketing genius, engaging directly with consumers in unexpected ways.
The Neiman Marcus Group has lauded Jacquemus for his ability to challenge the status quo, bringing a fresh perspective to show presentation, marketing, and merchandising. Geoffroy van Raemdonck, CEO of Neiman Marcus Group, praised Simon’s visionary talents, noting how his imaginative brand quickly found resonance with Neiman Marcus customers.
Jacquemus‘ collaboration with Neiman Marcus, which began in Spring 2022 with the introduction of his handbags, is set to expand. Plans include significant increases in brand distribution points and the much-anticipated launch of men’s ready-to-wear collections.
Upon receiving the award, Jacquemus expressed his gratitude, emphasizing his commitment to innovation and creativity in both design and communication. His acknowledgment of the American market’s support, particularly from Neiman Marcus, underscores the fruitful relationship between the designer and the luxury retailer.
Simon Porte Jacquemus‘ recognition by Neiman Marcus places him among esteemed company, joining other 2024 honorees like Maria Grazia Chiuri of Dior and Daniel Roseberry of Schiaparelli. As Jacquemus continues to redefine the fashion landscape, his influence serves as a pharos of innovation, inspiring the industry to embrace change and creativity.
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They say fashion tells a story, but for Dina Yassin, it’s more than just storytelling—it’s an art, a science, and a little bit of magic. As the Co-Founder, Chief Storyteller, and Editor-in-Chief of GAZETTA—among many other titles—she’s the woman behind the words, the visionary shaping narratives, and the creative force redefining luxury fashion journalism in the digital age. With over two decades of experience in luxury brand consulting, creative direction, and trend forecasting, Dina has worked with some of the most coveted names in the industry—think Van Cleef & Arpels, Kenzo, Bvlgari, Hermès, and Chloe—all while keeping her finger firmly on the pulse of what’s next. Her work has graced the pages of Vogue Arabia, Harper’s Bazaar, Condé Nast Traveler, Mojeh Magazine, Vanity Fair, Marie Claire, 7 Corriere, and The Rake—among many other top-tier titles—solidifying her reputation as a fashion and luxury thought leader. But here’s the twist—Dina isn’t just reporting on the future; she’s creating it. Under her leadership, GAZETTA introduced EVVIE 7, an AI-driven journalist pushing the boundaries of editorial innovation. Because in a world where algorithms influence aesthetics as much as designers, Dina ensures GAZETTA stays one step ahead, seamlessly blending technology, culture, and high fashion into a platform that speaks to the modern, forward-thinking luxury consumer. Beyond her editorial expertise, Dina is a renowned luxury brand consultant, trend strategist, and creative powerhouse who thrives at the intersection of fashion, culture, and digital storytelling. Whether she’s consulting on luxury branding, forecasting emerging trends, directing high-profile fashion campaigns, or curating immersive experiences, she’s always asking the big questions—What’s next? Who’s shaping it? And most importantly, how do we make it unforgettable? One thing is certain: Dina Yassin is always at the forefront of what’s next.