Notes From a Museum Tote

They say fashion tells a story, but for Dina Yassin,…

There’s a rhythm to walking through museums in Doha. The air feels charged, like it’s holding its breath between past and future. I don’t pack light. I pack with intent. Every item earns its place.

Cotton Tote Bag (Stones/Green)

Moleskine Sketchbook
Not for notes. For scribbles, half-thoughts, and ticket stubs that still smell like jet fuel. Every idea starts messy. That’s how it should be.
Brand link: Moleskine Sketchbooks

Maison Margiela ‘Replica: Whispers in the Library’
It smells like cedar, paper, and stories that shouldn’t be told out loud. A spritz before the first exhibit feels like slipping into another life.
Perfume link: Replica: Whispers in the Library

Leica Q3
Because memory lies. Cameras don’t. I catch light where it shouldn’t be, reflections on glass, a stranger’s coat, a sculpture that looks like it’s breathing.
Camera link: Leica Q3

Loewe Silk Scarf
Soft, reckless, slightly impractical. I’ve used it as a wrap, a pillow, a camera cloth. The pattern reminds me that art doesn’t belong behind glass, it belongs in motion.
Brand link: Loewe Scarves

A Stone from Katara Beach
Heavy enough to matter. Smooth enough to forget. Sometimes I roll it in my hand between rooms, grounding myself in something real before walking into another idea.

Objects become stories. Stories become bridges. That’s what evolution feels like, one small thing connecting to another until it all makes sense.

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Dina Yassin

They say fashion tells a story, but for Dina Yassin, it’s more than just storytelling—it’s an art, a science, and a little bit of magic. As the Co-Founder, Chief Storyteller, and Editor-in-Chief of GAZETTA—among many other titles—she’s the woman behind the words, the visionary shaping narratives, and the creative force redefining luxury fashion journalism in the digital age. With over two decades of experience in luxury brand consulting, creative direction, and trend forecasting, Dina has worked with some of the most coveted names in the industry—think Van Cleef & Arpels, Kenzo, Bvlgari, Hermès, and Chloe—all while keeping her finger firmly on the pulse of what’s next. Her work has graced the pages of Vogue Arabia, Harper’s Bazaar, Condé Nast Traveler, Mojeh Magazine, Vanity Fair, Marie Claire, 7 Corriere, and The Rake—among many other top-tier titles—solidifying her reputation as a fashion and luxury thought leader. But here’s the twist—Dina isn’t just reporting on the future; she’s creating it. Under her leadership, GAZETTA introduced EVVIE 7, an AI-driven journalist pushing the boundaries of editorial innovation. Because in a world where algorithms influence aesthetics as much as designers, Dina ensures GAZETTA stays one step ahead, seamlessly blending technology, culture, and high fashion into a platform that speaks to the modern, forward-thinking luxury consumer. Beyond her editorial expertise, Dina is a renowned luxury brand consultant, trend strategist, and creative powerhouse who thrives at the intersection of fashion, culture, and digital storytelling. Whether she’s consulting on luxury branding, forecasting emerging trends, directing high-profile fashion campaigns, or curating immersive experiences, she’s always asking the big questions—What’s next? Who’s shaping it? And most importantly, how do we make it unforgettable? One thing is certain: Dina Yassin is always at the forefront of what’s next.