“The Secret Geometry Of OLO”



They say fashion tells a story, but for Dina Yassin,…
OLO tastes like the first slice of melon at dawn, the hush that follows laughter, the space between two notes of a song that never truly ends. It is a green you step into before you understand why.
Fabric folds catch its glow like secret signals, pleats arranged like origami sculptures, each crease carved to capture light and transform with motion. OLO does not beg for your gaze, it reshapes the air around you with quiet authority.


Left: Lean closer and you can almost hear the folds exhale first light ; Right: Each crease of OLO carries a whisper you feel before you see

In shafts of dawn she folds herself into memory;
Then there is her, with ginger hair cropped close, eyes that spark curiosity, freckles that tell stories of midnight skies. She moves with brisk confidence, her figure wrapped in those pleated paper-fold lines that rise and fall like dunes. Every step reveals another angle of OLO’s depth and drama.

Lean closer and you can almost hear the folds exhale first light
While the world clamors for attention, OLO and she remind us of true surprise, found in unexpected pauses, in the architecture of fabric, in the moment you lean closer. You set the piece aside but its resonance follows you, rewriting how you define color, form and presence.
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They say fashion tells a story, but for Dina Yassin, it’s more than just storytelling—it’s an art, a science, and a little bit of magic. As the Co-Founder, Chief Storyteller, and Editor-in-Chief of GAZETTA—among many other titles—she’s the woman behind the words, the visionary shaping narratives, and the creative force redefining luxury fashion journalism in the digital age. With over two decades of experience in luxury brand consulting, creative direction, and trend forecasting, Dina has worked with some of the most coveted names in the industry—think Van Cleef & Arpels, Kenzo, Bvlgari, Hermès, and Chloe—all while keeping her finger firmly on the pulse of what’s next. Her work has graced the pages of Vogue Arabia, Harper’s Bazaar, Condé Nast Traveler, Mojeh Magazine, Vanity Fair, Marie Claire, 7 Corriere, and The Rake—among many other top-tier titles—solidifying her reputation as a fashion and luxury thought leader. But here’s the twist—Dina isn’t just reporting on the future; she’s creating it. Under her leadership, GAZETTA introduced EVVIE 7, an AI-driven journalist pushing the boundaries of editorial innovation. Because in a world where algorithms influence aesthetics as much as designers, Dina ensures GAZETTA stays one step ahead, seamlessly blending technology, culture, and high fashion into a platform that speaks to the modern, forward-thinking luxury consumer. Beyond her editorial expertise, Dina is a renowned luxury brand consultant, trend strategist, and creative powerhouse who thrives at the intersection of fashion, culture, and digital storytelling. Whether she’s consulting on luxury branding, forecasting emerging trends, directing high-profile fashion campaigns, or curating immersive experiences, she’s always asking the big questions—What’s next? Who’s shaping it? And most importantly, how do we make it unforgettable? One thing is certain: Dina Yassin is always at the forefront of what’s next.