Celebrate History with dunhill x Frieze Masters: An Exclusive Affair

They say fashion tells a story, but for Dina Yassin,…

Celebrating History, Influencing the Future with Eloquent Conversations and Exclusive Dinners at Bourdon House

This autumn, dunhill, the distinguished British luxury menswear brand, is collaborating with Frieze Masters in a cultural partnership of significance. This synergy marks the anticipated return of the Frieze Masters Talks programme to the fair — a beloved feature that has been absent since 2019.

Renowned for providing contemporary insights into a vast spectrum of art history, Frieze Masters showcases a collection of timeless pieces spanning various eras. From ancient masterpieces and venerable Old Masters to the definitive icons of the 20th Century, the fair is a treasure trove for art aficionados.

On October 6th, the launch of this dynamic partnership was celebrated with a panel discussion and a lavish dinner at Bourdon House, dunhill’s flagship boutique nestled in the heart of Mayfair. Esteemed guests, including Nathan Clements-Gillespie, Dr. Nicholas Cullinan, Tim Marlow, and Jamie Fobert, all donned in dunhill attire, partook in the evening’s intellectual and gastronomical delights.

Tim Marlow, the Director of the Design Museum, chaired the inaugural panel, facilitating a rich dialogue between Dr. Nicholas Cullinan, visual artist Shirin Neshat, and architect Jamie Fobert. The discussions offered a glimpse into dunhill’s forward-thinking vision as the brand celebrates its 130th anniversary, designing for the consumers of tomorrow while respecting its heritage.

The scheduled talks under the dunhill x Frieze Masters Talks partnership are as follows:

•   Wednesday, October 11th, 3pm: Thomas J Price in conversation with Dr Gus Casely-Hayford (Director, V&A East)
•   Thursday, October 12th, 12pm: Arlene Shechet in conversation with Sheena Wagstaff (Former Chair of Modern and Contemporary Art, The Metropolitan Museum of Art, New York)
•   Thursday, October 12th, 3pm: Rachel Whiteread in conversation with Briony Fer (Art Historian)
•   Friday, October 13th, 3pm: Maggi Hambling and Sarah Lucas in conversation with Louisa Buck (Contributing Editor and Contemporary Art Correspondent, The Art Newspaper)
•   Saturday, October 14th, 3pm: Mandy El Sayegh in conversation with Flavia Frigeri (Curator, National Portrait Gallery) and Valerie Cassel Oliver (Sydney and Frances Lewis Family Curator of Modern and Contemporary Art, Virginia Museum of Fine Arts)

These conversations will be hosted in dunhill’s elegantly designed lounge at the Frieze Masters fair, and all will be recorded and released as podcasts to reach a broader audience, starting in November.

dunhill, with a history of 130 years, epitomizes exquisite craftsmanship and design. The brand, offering a complete lifestyle range from refined tailoring to luxury leather goods, reflects the innovative spirit of its founder, Alfred Dunhill.

In contrast, Frieze is a leading platform for modern and contemporary art, serving a diverse audience with its magazines, international art fairs, permanent gallery space in London, and comprehensive online resources.

With a series of events and discussions lined up, the dunhill x Frieze Masters Talks are set to offer unique and insightful perspectives on art and culture, making it a must-attend event this autumn for both art connoisseurs and the general public alike.

**Tim Marlow**, **Shirin Neshat**, **Jamie Fobert** and **Dr Nicholas Cullinan**, Photo by Jed Cullen/Dave

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Dina Yassin

They say fashion tells a story, but for Dina Yassin, it’s more than just storytelling—it’s an art, a science, and a little bit of magic. As the Co-Founder, Chief Storyteller, and Editor-in-Chief of GAZETTA—among many other titles—she’s the woman behind the words, the visionary shaping narratives, and the creative force redefining luxury fashion journalism in the digital age. With over two decades of experience in luxury brand consulting, creative direction, and trend forecasting, Dina has worked with some of the most coveted names in the industry—think Van Cleef & Arpels, Kenzo, Bvlgari, Hermès, and Chloe—all while keeping her finger firmly on the pulse of what’s next. Her work has graced the pages of Vogue Arabia, Harper’s Bazaar, Condé Nast Traveler, Mojeh Magazine, Vanity Fair, Marie Claire, 7 Corriere, and The Rake—among many other top-tier titles—solidifying her reputation as a fashion and luxury thought leader. But here’s the twist—Dina isn’t just reporting on the future; she’s creating it. Under her leadership, GAZETTA introduced EVVIE 7, an AI-driven journalist pushing the boundaries of editorial innovation. Because in a world where algorithms influence aesthetics as much as designers, Dina ensures GAZETTA stays one step ahead, seamlessly blending technology, culture, and high fashion into a platform that speaks to the modern, forward-thinking luxury consumer. Beyond her editorial expertise, Dina is a renowned luxury brand consultant, trend strategist, and creative powerhouse who thrives at the intersection of fashion, culture, and digital storytelling. Whether she’s consulting on luxury branding, forecasting emerging trends, directing high-profile fashion campaigns, or curating immersive experiences, she’s always asking the big questions—What’s next? Who’s shaping it? And most importantly, how do we make it unforgettable? One thing is certain: Dina Yassin is always at the forefront of what’s next.