The Power of BijouQ: Jewelry as a Bridge to Meaningful Moments

For Batool and Marah Kerdi, co-founders of BijouQ, jewelry is far more than an accessory. It’s a personal narrative, a piece of identity, and a bridge between life’s most meaningful moments. Their brand exemplifies the power of thoughtful design and the synergy of their sisterly bond—a combination that has positioned BijouQ as a name synonymous with enduring artistry and emotional resonance.

“It’s not just jewelry for us,” Marah shares. “Each piece tells a story, and stories are meant to be shared. That’s what BijouQ is about—creating designs that people carry through their moments, milestones, and memories.”

A Partnership of Balance and Vision

The Kerdi sisters’ partnership is one of balance. Batool, the strategist, brings structure and focus, ensuring that BijouQ’s growth aligns with its vision. Marah, the creative mind, imagines and shapes the designs, guided by her intuitive sense of form and feeling.

Batool Kerdi, BijouQ’s Strategist; Image Source: BijouQ

“We joke that I’m the structure, and Marah is the flow,” Batool says, smiling. “She brings the design to life, and I make sure it works for the world we’re building.”

Marah Kerdi, BijouQ’s Creative Mind; Image Source: BijouQ

While their collaboration isn’t always without its challenges, it’s this dynamic that defines BijouQ’s unique voice. “We challenge each other constantly,” Marah adds. “Every piece we create reflects not just our individual perspectives, but the journey we take to shape it together.”

Designing for Meaning, Not Just Beauty

At BijouQ, every piece begins with a story. The sisters draw from their shared heritage, personal experiences, and the lives of the women who inspire them. Their jewelry isn’t just about aesthetics—it’s about connection.

“We think about the story behind each design,” Marah explains. “Jewelry should feel meaningful. It’s more than what you see—it’s what it makes you feel.”

BijouQ’s collections strike a delicate balance between timeless elegance and modern sensibilities. From bold pendants that spark conversations to understated rings that quietly commemorate life’s moments, each design feels personal yet versatile. “Our goal is for someone to wear BijouQ and feel like it was made just for them,” Batool adds.

The Festive Spirit of BijouQ

As the holiday season approaches, BijouQ becomes an integral part of celebration and connection. The sisters see this time of year as a perfect reflection of their ethos: jewelry as a medium for expressing love and gratitude.

“The holidays are about bringing people together,” Batool shares. “When someone chooses BijouQ as a gift, they’re saying, ‘I see you, and this represents our bond.’ That’s a meaningful gesture to be part of.”

Marah adds, “It’s magical to think of our pieces becoming part of holiday traditions. A necklace worn to a family dinner, a bracelet gifted to mark a milestone—those moments give our work purpose.”

BijouQ’s Beautiful Pieces; Image Source: BijouQ

Empowerment Through Confidence

For Batool and Marah, confidence is the essence of BijouQ. “When someone wears our jewelry, we want them to feel an undeniable sense of confidence,” Batool explains. “It’s about creating designs that amplify their sense of self.”

“Jewelry has the power to transform,” Marah adds. “It’s not about what others see—it’s about how it makes you feel. Confident, assured, and completely in tune with yourself.”

This focus on empowerment is central to their philosophy. BijouQ isn’t just about adornment—it’s about creating pieces that celebrate individuality and remind wearers of their own inner strength.

Jewelry That Honors Connections

For the Kerdi sisters, BijouQ is a way of honoring the connections and memories that shape our lives. Each piece reflects thoughtful collaboration, inspired by stories that span generations. Whether it’s a gift marking a milestone, a keepsake passed down through family, or a personal token of empowerment, BijouQ’s designs are imbued with authenticity and meaning.

“Jewelry should feel alive with meaning,” Batool reflects. “It’s not just about trends—it’s about creating something that evolves with its wearer over time.”

Marah agrees. “BijouQ is more than what you wear—it’s about who you are. And that’s a story worth celebrating.”