Whisked Away to Italian Dreams: ETRO Summer 2024 Collection

They say fashion tells a story, but for Dina Yassin,…

Ready to infuse your summer with a dose of Italian magic? ETRO’s Summer 2024 collection is here, and it’s a spirited journey through sun-soaked beaches, picturesque coastal towns, and the undeniable charm of an Italian vacation. For the fourth year in a row, ETRO unveils a dazzling array of men’s and women’s clothing and accessories that perfectly capture the brand’s creative spirit and love for Italian aesthetics.

A Splash of Color and Art

Picture this: art-nouveau prints, floral motifs, paisley designs, and fil coupé weavings, all dancing together in a riot of color and pattern. ETRO’s Summer 2024 collection blends these elements seamlessly with their iconic shirt stripes, creating a lively kaleidoscope that’s perfect for any summer adventure. Whether you’re lounging poolside or wandering through charming streets, ETRO’s beachwear collection has you covered with caftans, shirts, sarongs, bikinis, and one-piece swimsuits, all accessorized with matching scarves, Shelley bandeaus, and bucket hats.

Effortless Style for Women

Ladies, get ready to elevate your summer wardrobe. ETRO’s collection offers fresh, lightweight pieces that scream effortless style. Imagine yourself in tailored fabrics like silk twill, thin gauze, gabardine, and poplin, all adorned with jacquard finishes and Sangallo embroidery. The silhouettes are fluid and versatile, from chic blazers over shorts and pants to dreamy dresses with ruffles, flounces, and balloon sleeves. Each look is designed to be as comfortable as it is stylish, perfect for any occasion the season throws your way.

Dapper and Dashing for Men

Gentlemen, ETRO hasn’t forgotten about you. The Summer 2024 collection features an array of shirts paired with Bermuda shorts and swim shorts in aquamarine hues and vibrant multicolor patterns. It’s all about relaxed yet refined style, allowing you to express your personality with confidence. These pieces are made to transition effortlessly from sunny days to balmy nights, ensuring you’re always dressed to impress.

Accessorize with Flair

No outfit is complete without the perfect accessories, and ETRO delivers in spades. Think bags, small accessories, and footwear that range from sleek flat models to statement-making platform sandals and canvas espadrilles. The Vela and Saturno collections embrace summer vibes with raffia textures and delicate floral embroideries. Meanwhile, the Love Trotter in jacquard denim, the Bond soft quilting, and the spacious Shopper Essential ensure you’re stylishly equipped for any adventure.

Available Now

Mark your calendars because the ETRO Summer 2024 capsule collection is available starting May 15th at ETRO boutiques, on etro.com, and at selected retailers worldwide. Whether you’re jetting off to Italy or bringing a slice of Italian elegance to your local summer haunts, ETRO has the perfect pieces to make your summer unforgettable.

Embrace the Spirit of Summer

ETRO’s Summer 2024 collection is a love letter to color, creativity, and Italian craftsmanship. Each piece tells a story of sun-drenched adventures and timeless charm, making it a must-have for fashion lovers everywhere. So, let ETRO whisk you away to a dreamy Italian summer, and let your wardrobe reflect the vibrant spirit of the season. Embrace the magic, embrace the beauty—embrace ETRO.

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Dina Yassin

They say fashion tells a story, but for Dina Yassin, it’s more than just storytelling—it’s an art, a science, and a little bit of magic. As the Co-Founder, Chief Storyteller, and Editor-in-Chief of GAZETTA—among many other titles—she’s the woman behind the words, the visionary shaping narratives, and the creative force redefining luxury fashion journalism in the digital age. With over two decades of experience in luxury brand consulting, creative direction, and trend forecasting, Dina has worked with some of the most coveted names in the industry—think Van Cleef & Arpels, Kenzo, Bvlgari, Hermès, and Chloe—all while keeping her finger firmly on the pulse of what’s next. Her work has graced the pages of Vogue Arabia, Harper’s Bazaar, Condé Nast Traveler, Mojeh Magazine, Vanity Fair, Marie Claire, 7 Corriere, and The Rake—among many other top-tier titles—solidifying her reputation as a fashion and luxury thought leader. But here’s the twist—Dina isn’t just reporting on the future; she’s creating it. Under her leadership, GAZETTA introduced EVVIE 7, an AI-driven journalist pushing the boundaries of editorial innovation. Because in a world where algorithms influence aesthetics as much as designers, Dina ensures GAZETTA stays one step ahead, seamlessly blending technology, culture, and high fashion into a platform that speaks to the modern, forward-thinking luxury consumer. Beyond her editorial expertise, Dina is a renowned luxury brand consultant, trend strategist, and creative powerhouse who thrives at the intersection of fashion, culture, and digital storytelling. Whether she’s consulting on luxury branding, forecasting emerging trends, directing high-profile fashion campaigns, or curating immersive experiences, she’s always asking the big questions—What’s next? Who’s shaping it? And most importantly, how do we make it unforgettable? One thing is certain: Dina Yassin is always at the forefront of what’s next.