Racing into the future: MG’s EXE181 concept sets new horizons at Beijing Auto Show

They say fashion tells a story, but for Dina Yassin,…

As MG Motor marks its centennial with flair, the British-born brand showcased its revolutionary EXE181 concept car at the Beijing Auto Show, signaling a new era in automotive design and technology. This latest marvel from MG combines a heritage of speed with the promises of tomorrow, heralding a new chapter for the iconic automaker.

The EXE181 is a nod to its historic predecessor, the original EX181 that saw Sir Stirling Moss achieve unparalleled speeds back in 1957. Today’s concept reimagines this legacy with cutting-edge enhancements and a vision for high-speed electric mobility. Developed in MG’s UK Design Centre, the EXE181 is more than a car; it’s a statement of intent from a brand that refuses to rest on its laurels.

Flaunting an aerodynamic silhouette designed to slice through air, the EXE181 boasts an estimated top speed of 415 km/h, powered by an innovative three-electric motor system and a semi-solid-state battery. These technological advancements not only aim for record-breaking speeds but also optimize efficiency with a drag coefficient of just 0.181.

The unveiling in Beijing isn’t just about celebrating a milestone but is a testament to MG’s ongoing commitment to innovation. Following closely on the heels of the Cyberster model’s tour across the Middle East, the EXE181 strengthens MG’s portfolio in the realm of electric sports cars, emphasizing the brand’s readiness to lead in the electric revolution.

Inside, the EXE181 merges tradition with futurism. The cockpit opens forward, echoing jet fighter designs, while the seats adorned in British TARTAN and a streamlined steering wheel with an integrated Head-Up Display (HUD) bridge the gap between classic aesthetics and modern functionality.

MG EXE 181 Concept Car Campaign Video

Tom Lee, Managing Director of MG Motor Middle East, highlighted the significance of the EXE181 at the unveiling: “This concept is not just a leap forward in automotive technology but a leap into the future of MG itself. With the EXE181, we’re honoring our past while driving full-throttle into a future where anything seems possible.”

As MG continues its journey, the EXE181 concept car is a bold reaffirmation of the brand’s dedication to leading-edge technology and design. It’s a fitting tribute to a century of automotive excellence and a clear signal that MG intends to remain at the forefront of the industry for the next hundred years.

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Dina Yassin

They say fashion tells a story, but for Dina Yassin, it’s more than just storytelling—it’s an art, a science, and a little bit of magic. As the Co-Founder, Chief Storyteller, and Editor-in-Chief of GAZETTA—among many other titles—she’s the woman behind the words, the visionary shaping narratives, and the creative force redefining luxury fashion journalism in the digital age. With over two decades of experience in luxury brand consulting, creative direction, and trend forecasting, Dina has worked with some of the most coveted names in the industry—think Van Cleef & Arpels, Kenzo, Bvlgari, Hermès, and Chloe—all while keeping her finger firmly on the pulse of what’s next. Her work has graced the pages of Vogue Arabia, Harper’s Bazaar, Condé Nast Traveler, Mojeh Magazine, Vanity Fair, Marie Claire, 7 Corriere, and The Rake—among many other top-tier titles—solidifying her reputation as a fashion and luxury thought leader. But here’s the twist—Dina isn’t just reporting on the future; she’s creating it. Under her leadership, GAZETTA introduced EVVIE 7, an AI-driven journalist pushing the boundaries of editorial innovation. Because in a world where algorithms influence aesthetics as much as designers, Dina ensures GAZETTA stays one step ahead, seamlessly blending technology, culture, and high fashion into a platform that speaks to the modern, forward-thinking luxury consumer. Beyond her editorial expertise, Dina is a renowned luxury brand consultant, trend strategist, and creative powerhouse who thrives at the intersection of fashion, culture, and digital storytelling. Whether she’s consulting on luxury branding, forecasting emerging trends, directing high-profile fashion campaigns, or curating immersive experiences, she’s always asking the big questions—What’s next? Who’s shaping it? And most importantly, how do we make it unforgettable? One thing is certain: Dina Yassin is always at the forefront of what’s next.