Audi Middle East and Museum of the Future: The Activesphere Car

They say fashion tells a story, but for Dina Yassin,…

Dubai’s horizon welcomes a new emblem of progress as Audi Middle East and the Museum of the Future present the activesphere concept car – a vehicle that reshapes our understanding of mobility. This exciting partnership, now in its third year, propels the future of driving into the present, symbolizing a bold step in automotive design and technology.

The activesphere, Audi’s latest innovation, erases boundaries between sleek urban cruising and exhilarating open-air exploration. Its unique “active back” feature transforms the car from an elegant Sportback to an adventurous open configuration, perfectly accommodating the varied paces of modern life. Whether it’s preparing for an outdoor adventure or gliding through the city’s streets, the activesphere showcases Audi’s dedication to adaptability and ingenuity.

The vehicle’s transformational capabilities are matched by a design that dominates the road. With its striking length, 22-inch wheels, and a reimagined Singleframe grille, the activesphere introduces a new era of automotive aesthetics. Inside, Audi’s innovative Audi dimensions system merges physical reality with digital enhancement, offering augmented reality for an enriched travel experience.

*Audi Activesphere x Museum Of The Future; Image Source: Audi Middle East*

The activesphere’s autonomous driving feature offers a peek into a future where relaxation defines the essence of travel. With the dashboard and controls elegantly hidden, passengers enjoy an expansive view, enveloped in unparalleled luxury and serenity.

Equipped with advanced electric drive and pioneering 800-volt charging technology, the activesphere delivers an exhilarating yet eco-friendly ride. Its rapid charging capability ensures endless adventure, with a significant range boost in mere minutes.

The activesphere’s introduction at the Museum of the Future goes beyond a simple showcase; it underscores Audi’s relentless pursuit of innovation and environmental stewardship. Majed Al Mansoori and Rene Koneberg, representing the Museum of the Future and Audi Middle East, celebrate this achievement as a fusion of visionary artistry and state-of-the-art technology.

As the activesphere joins the museum’s ‘Tomorrow, Today’ exhibition, visitors are invited into a world where the future of premium mobility comes to life. This exhibition isn’t just a display; it’s an exploration of the landscapes Audi imagines, where each journey reveals innovation, and every mile is a step toward a greener future.

Experience the revolution with Audi’s activesphere – a journey into the future of mobility, where every drive is an adventure into the unknown, and every moment on the road reaffirms the power of creativity and the push for a brighter, sustainable tomorrow.

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Dina Yassin

They say fashion tells a story, but for Dina Yassin, it’s more than just storytelling—it’s an art, a science, and a little bit of magic. As the Co-Founder, Chief Storyteller, and Editor-in-Chief of GAZETTA—among many other titles—she’s the woman behind the words, the visionary shaping narratives, and the creative force redefining luxury fashion journalism in the digital age. With over two decades of experience in luxury brand consulting, creative direction, and trend forecasting, Dina has worked with some of the most coveted names in the industry—think Van Cleef & Arpels, Kenzo, Bvlgari, Hermès, and Chloe—all while keeping her finger firmly on the pulse of what’s next. Her work has graced the pages of Vogue Arabia, Harper’s Bazaar, Condé Nast Traveler, Mojeh Magazine, Vanity Fair, Marie Claire, 7 Corriere, and The Rake—among many other top-tier titles—solidifying her reputation as a fashion and luxury thought leader. But here’s the twist—Dina isn’t just reporting on the future; she’s creating it. Under her leadership, GAZETTA introduced EVVIE 7, an AI-driven journalist pushing the boundaries of editorial innovation. Because in a world where algorithms influence aesthetics as much as designers, Dina ensures GAZETTA stays one step ahead, seamlessly blending technology, culture, and high fashion into a platform that speaks to the modern, forward-thinking luxury consumer. Beyond her editorial expertise, Dina is a renowned luxury brand consultant, trend strategist, and creative powerhouse who thrives at the intersection of fashion, culture, and digital storytelling. Whether she’s consulting on luxury branding, forecasting emerging trends, directing high-profile fashion campaigns, or curating immersive experiences, she’s always asking the big questions—What’s next? Who’s shaping it? And most importantly, how do we make it unforgettable? One thing is certain: Dina Yassin is always at the forefront of what’s next.

Audi Middle East and Museum of the Future: The Activesphere Car

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Audi Middle East and Museum of the Future: The Activesphere Car

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Audi Middle East and Museum of the Future: The Activesphere Car

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Audi Middle East and Museum of the Future: The Activesphere Car

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Audi Middle East and Museum of the Future: The Activesphere Car

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