UAE-Based Clean Beauty Retailer Powder.ae Launches In Saudi Arabia
They say fashion tells a story, but for Dina Yassin,…
Saudi Arabian shoppers will now be able to shop on powder.ae
as more consumers across the GCC bet on clean and sustainable beauty
Powder, the region’s clean beauty destination, has launched its online shopping platform in Saudi Arabia on September 23rd, coinciding with Saudi National Day.
Powder launched in the UAE in 2018 to offer customers access to the best products in skincare, haircare, and wellness, as well as luxurious, clean cosmetics, with the intention of enhancing, rather than concealing, one’s natural beauty.
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Beauty shoppers in Saudi Arabia will be able to get their hands on a number of lust-worthy clean brands recently launched on Powder. These include super Instagramable, collagen-infused natural selfcare treats formulated with moisturizing natural oils from KNC Beauty and sheet masks from ISNTREE, Korea’s go to skincare brand for natural ingredients, sourced ethically and bottled in recyclable packaging. Powder also recently debuted EVY Sunscreen Mousses which are formulated with patented medical skincare technology and feature a superior protective barrier that enhances the skin’s natural defenses and offers long-lasting UVA and UVB protection.
With over 25 global niche and luxury boutique brands to choose from, Saudi shoppers will now be able to discover and shop the latest launches from the comforts of their home.
To celebrate the launch, customers in the Kingdom will enjoy free shipping until the end of October. Customers who register on the website will also receive a 10% discount on their first order.
Powder: Clean, effortless beauty on your own terms.
For more information on new brands products available on Powder visit https://powder.ae/
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They say fashion tells a story, but for Dina Yassin, it’s more than just storytelling—it’s an art, a science, and a little bit of magic. As the Co-Founder, Chief Storyteller, and Editor-in-Chief of GAZETTA—among many other titles—she’s the woman behind the words, the visionary shaping narratives, and the creative force redefining luxury fashion journalism in the digital age. With over two decades of experience in luxury brand consulting, creative direction, and trend forecasting, Dina has worked with some of the most coveted names in the industry—think Van Cleef & Arpels, Kenzo, Bvlgari, Hermès, and Chloe—all while keeping her finger firmly on the pulse of what’s next. Her work has graced the pages of Vogue Arabia, Harper’s Bazaar, Condé Nast Traveler, Mojeh Magazine, Vanity Fair, Marie Claire, 7 Corriere, and The Rake—among many other top-tier titles—solidifying her reputation as a fashion and luxury thought leader. But here’s the twist—Dina isn’t just reporting on the future; she’s creating it. Under her leadership, GAZETTA introduced EVVIE 7, an AI-driven journalist pushing the boundaries of editorial innovation. Because in a world where algorithms influence aesthetics as much as designers, Dina ensures GAZETTA stays one step ahead, seamlessly blending technology, culture, and high fashion into a platform that speaks to the modern, forward-thinking luxury consumer. Beyond her editorial expertise, Dina is a renowned luxury brand consultant, trend strategist, and creative powerhouse who thrives at the intersection of fashion, culture, and digital storytelling. Whether she’s consulting on luxury branding, forecasting emerging trends, directing high-profile fashion campaigns, or curating immersive experiences, she’s always asking the big questions—What’s next? Who’s shaping it? And most importantly, how do we make it unforgettable? One thing is certain: Dina Yassin is always at the forefront of what’s next.