FENDI Way Bag Digital Campaign Celebrates Creative Independence

Professor Ivan Allegranti is a seasoned freelance journalist and academic…
Fendi launches a digital campaign for the FENDI Way bag starring Sienna Spiro, Amber Mark, Kilo Kish, and Kitty Cash. Centered on independence and emotional intelligence, the project highlights authentic women shaping culture today. The bag becomes a symbol of presence, connection, and quiet confidence, capturing moments of vulnerability and strength.
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Professor Ivan Allegranti is a seasoned freelance journalist and academic based in Italy, with a strong foundation in law and a teaching role in Bratislava. His journey into the world of fashion began in an unlikely place, as an apprentice in a tailor’s shop. Quickly realising that his strengths lay not in the precision of the needle but in the art of storytelling, he turned his focus to chronicling the brands, artists, and visionaries who define the luxury industry. Today, he combines his legal expertise, academic insight, and narrative flair to bring depth and perspective into GAZETTA. @ivanallegranti