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Prada launches Couleur Vivante Fine Jewelry Collection

Prada launches Couleur Vivante Fine Jewelry Collection

Ivan Allegranti

Prada unveils Couleur Vivante,fine jewelry collection by Miuccia Prada and Raf Simons that reimagines color in luxury. Featuring gemstones such as amethyst, aquamarine, citrine, pink morganite, and oro-verde peridot in unexpected pairings, the collection emphasizes chromatic power over rarity.

Campaign stars include Maya Hawke, Kim Tae-Ri, and Amanda GormanFloating settings, asymmetries, and contrasts give the pieces a weightless, ethereal quality. All items are registered on the Aura Consortium blockchain, ensuring traceability from rough stone to polished gem with independent grading certificates.

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