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Prada launches Couleur Vivante Fine Jewelry Collection

Prada launches Couleur Vivante Fine Jewelry Collection

Ivan Allegranti

Prada unveils Couleur Vivante, a fine jewelry collection by Miuccia Prada and Raf Simons that reimagines color in luxury. Featuring gemstones such as amethyst, aquamarine, citrine, pink morganite, and oro-verde peridot in unexpected pairings, the collection emphasizes chromatic power over rarity.

Campaign stars include Maya Hawke, Kim Tae-Ri, and Amanda Gorman. Floating settings, asymmetries, and contrasts give the pieces a weightless, ethereal quality. All items are registered on the Aura Consortium blockchain, ensuring traceability from rough stone to polished gem with independent grading certificates.

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