Missoni: First Boutique in Saudi Arabia



Professor Ivan Allegranti is a seasoned freelance journalist and academic…
Missoni opens its first boutique in Riyadh (Saudi Arabia) at the Kingdom Center, marking the brand’s official debut in the region. The 144-sqm store features a façade with vertical metallic structures, soft color gradients, and light cuts echoing Missoni’s signature zigzag motif. Inside, large-scale metallic panels and Missoni Home wallpaper create a three-dimensional effect, while a neutral palette highlights the collections. The boutique showcases womenswear and menswear, accessories, beachwear, home décor, and kids’ lines.
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Professor Ivan Allegranti is a seasoned freelance journalist and academic based in Italy, with a strong foundation in law and a teaching role in Bratislava. His journey into the world of fashion began in an unlikely place, as an apprentice in a tailor’s shop. Quickly realising that his strengths lay not in the precision of the needle but in the art of storytelling, he turned his focus to chronicling the brands, artists, and visionaries who define the luxury industry. Today, he combines his legal expertise, academic insight, and narrative flair to bring depth and perspective into GAZETTA. @ivanallegranti