Bernard Arnault Expands Vuitton Production in Texas

Louis Vuitton Fall 2025 collection; Image Source: Press Office

Professor Ivan Allegranti is a seasoned freelance journalist and academic…

Bernard Arnault is doubling down on U.S. production despite recent criticism of Louis Vuitton’s “Made in USA” bags, deemed low-quality in a Reuters report. The LVMH chairman confirmed plans to open another Texas facility by 2027, near the 2019 Dallas workshop, aiming to strengthen American manufacturing. Arnault emphasized U.S. customers welcome domestically made Louis Vuitton products. While initial projections promised 1,000 jobs, the site employs around 300. This strategy contrasts with Kering’s François-Henri Pinault, who questioned producing Gucci bags in Texas.

What's Your Reaction?

Excited

Happy

In Love

Not Sure

Silly

Ivan Allegranti

Professor Ivan Allegranti is a seasoned freelance journalist and academic based in Italy, with a strong foundation in law and a teaching role in Bratislava. His journey into the world of fashion began in an unlikely place, as an apprentice in a tailor’s shop. Quickly realising that his strengths lay not in the precision of the needle but in the art of storytelling, he turned his focus to chronicling the brands, artists, and visionaries who define the luxury industry. Today, he combines his legal expertise, academic insight, and narrative flair to bring depth and perspective into GAZETTA. @ivanallegranti