Prada Frames Returns with “In Sight” During Salone del Mobile

Professor Ivan Allegranti is a seasoned freelance journalist and academic…
Now in its fifth edition, Prada Frames returns during Milan’s Salone del Mobile, curated by Formafantasma. Titled In Sight, the symposium explores image-making as a cultural, political, and material force in contemporary society. Through lectures and conversations, it examines the blurred boundaries between reality and representation, as well as the environmental and social impact of digital imagery. Hosted at Santa Maria delle Grazie, the initiative invites critical reflection on solutions, culminating in a special evening blending key insights with a music performance. Admission is free upon registration.
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Professor Ivan Allegranti is a seasoned freelance journalist and academic based in Italy, with a strong foundation in law and a teaching role in Bratislava. His journey into the world of fashion began in an unlikely place, as an apprentice in a tailor’s shop. Quickly realising that his strengths lay not in the precision of the needle but in the art of storytelling, he turned his focus to chronicling the brands, artists, and visionaries who define the luxury industry. Today, he combines his legal expertise, academic insight, and narrative flair to bring depth and perspective into GAZETTA. @ivanallegranti