Prada Reconsiders the Fashion Image for Spring/Summer 2026

Prada Spring 2026 advertising campaign, Courtesy Press Office

Professor Ivan Allegranti is a seasoned freelance journalist and academic…

For its Spring/Summer 2026 campaign, Prada collaborates with American artist Anne Collier to rethink the nature of fashion advertising. Still-life compositions show hands holding photographs shot by Oliver Hadlee Pearch of the collection, transforming the campaign into a physical, reflective object.

Featuring Levon Hawke, Nicholas Hoult, Damson Idris, Carey Mulligan, Hunter Schafer, John Glacier, and Liu Wen, the campaign reframes fashion imagery through a fine-art lens, merging culture, advertising, and contemporary art.

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Ivan Allegranti

Professor Ivan Allegranti is a seasoned freelance journalist and academic based in Italy, with a strong foundation in law and a teaching role in Bratislava. His journey into the world of fashion began in an unlikely place, as an apprentice in a tailor’s shop. Quickly realising that his strengths lay not in the precision of the needle but in the art of storytelling, he turned his focus to chronicling the brands, artists, and visionaries who define the luxury industry. Today, he combines his legal expertise, academic insight, and narrative flair to bring depth and perspective into GAZETTA. @ivanallegranti