Sunnei SS26: The Auction of Desire

Sunnei collection, Ready To Wear Spring Summer 2026 ; Image Source : NowFashion

Professor Ivan Allegranti is a seasoned freelance journalist and academic…

Sunnei staged its Spring/Summer 2026 collection as an imaginary auction with Christie’s. Nothing was for sale, yet everything appeared to be — fashion translated into the language of auctions.

In a surreal, theatrical atmosphere, fiction and reality mirrored one another, erasing boundaries between spectacle and system. Community members embodied the collection with individuality, joined by Christie’s Italy director Cristiano De Lorenzo. The performance became a metaphor of desire surpassing value.

A mock auction, followed by real goodbyes, closed the evening as founders Simone Rizzo and Loris Messina announced their departure after this farewell show.

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Ivan Allegranti

Professor Ivan Allegranti is a seasoned freelance journalist and academic based in Italy, with a strong foundation in law and a teaching role in Bratislava. His journey into the world of fashion began in an unlikely place, as an apprentice in a tailor’s shop. Quickly realising that his strengths lay not in the precision of the needle but in the art of storytelling, he turned his focus to chronicling the brands, artists, and visionaries who define the luxury industry. Today, he combines his legal expertise, academic insight, and narrative flair to bring depth and perspective into GAZETTA. @ivanallegranti