Davines Renews Essential Haircare With Regenerative Formulas and Sustainable Packaging

Davines Essential Care; Image Source: Press Office

Professor Ivan Allegranti is a seasoned freelance journalist and academic…

Davines unveils the evolution of its iconic Essential Haircare collection, introducing upgraded formulas, Regenerative Organic Certified™ active ingredients, and redesigned bio-circular packaging. Comprising nine targeted haircare families, the renewed range features up to 93% natural-origin ingredients and an average biodegradability of 92%. New products join lines including MOMO/, LOVE SMOOTHING/, LOVE CURL/, VOLU/, and MELU/, while refillable shampoo formats reduce plastic consumption by 74%. The relaunch reflects Davines’ broader commitment to regenerative organic agriculture, eco-design, and a more sustainable vision of beauty.

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Ivan Allegranti

Professor Ivan Allegranti is a seasoned freelance journalist and academic based in Italy, with a strong foundation in law and a teaching role in Bratislava. His journey into the world of fashion began in an unlikely place, as an apprentice in a tailor’s shop. Quickly realising that his strengths lay not in the precision of the needle but in the art of storytelling, he turned his focus to chronicling the brands, artists, and visionaries who define the luxury industry. Today, he combines his legal expertise, academic insight, and narrative flair to bring depth and perspective into GAZETTA. @ivanallegranti