Gucci: La Famiglia

La Famiglia, SS26 : Demna's Gucci Begins : Image Source : Press Office

Professor Ivan Allegranti is a seasoned freelance journalist and academic…

For his debut collection at Gucci, Demna Gvasalia unveiled La Famiglia, a tribute as surprising as it is intriguing to the house’s new language. Between La Bomba,L’Ereditiera, and La Sciura, the collection introduces a series of fresh “characters” in Gucci’s evolving dichotomy.

Signature GG prints, a reimagined Flora motif through Demna’s lens, the iconic Bamboo bag, and feather embellishments all come together to define the Gucci woman for Spring/Summer 2026.

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Ivan Allegranti

Professor Ivan Allegranti is a seasoned freelance journalist and academic based in Italy, with a strong foundation in law and a teaching role in Bratislava. His journey into the world of fashion began in an unlikely place, as an apprentice in a tailor’s shop. Quickly realising that his strengths lay not in the precision of the needle but in the art of storytelling, he turned his focus to chronicling the brands, artists, and visionaries who define the luxury industry. Today, he combines his legal expertise, academic insight, and narrative flair to bring depth and perspective into GAZETTA. @ivanallegranti