Alaïa’s FW 2025 Adv Campaign
Alaïa presents a cinematic campaign for Fall 2025, marking a bold new chapter for the maison. Shot entirely outdoors along the dramatic cliffs of Cap Blanc-Nez and Cap Gris-Nez in northern France, the project unites photographer Tyrone Lebon, director Frank Lebon, and creative director Pieter Mulier. Black-and-white images evoke stills from an auteur film, with models Loli Bahia and Nastassia Legrand channeling heroines from Austen to the Brontës. Referencing cinema from Jane Campion’s The Piano to Kubrick’s Barry Lyndon, the campaign merges landscape and body into a timeless, poetic vision of feminine power and fragility.
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