Lorenzo Villoresi launches new fragrance for Pitti Fragranze 23

Lorenzo Villoresi Parfumes, Image Source: lorenzovilloresi.com

Professor Ivan Allegranti is a seasoned freelance journalist and academic…

Lorenzo Villoresi, the renowned Florentine master perfumer, will unveil his new fragrance Teti during Pitti Fragranze 23, taking place in Florence from September 12 to 15, 2025. Throughout the same days, the Perfume Museum and the Garden of Aromas will remain open to visitors. On Saturday, September 13, special moments dedicated to the press will also be scheduled.

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Ivan Allegranti

Professor Ivan Allegranti is a seasoned freelance journalist and academic based in Italy, with a strong foundation in law and a teaching role in Bratislava. His journey into the world of fashion began in an unlikely place, as an apprentice in a tailor’s shop. Quickly realising that his strengths lay not in the precision of the needle but in the art of storytelling, he turned his focus to chronicling the brands, artists, and visionaries who define the luxury industry. Today, he combines his legal expertise, academic insight, and narrative flair to bring depth and perspective into GAZETTA. @ivanallegranti