A surprising Demna’s debut for Gucci

Demna Gvasalia ; Image Source: Vogue Business

Professor Ivan Allegranti is a seasoned freelance journalist and academic…

In a surprising twist to the fashion calendar, Gucci will present Demna Gvasalia’s first collection as creative director during Milan Fashion Week on Tuesday, September 23, at 7 PM. The show, originally scheduled for March 2026, marks the Georgian designer’s official debut at the helm of the Kering-owned maison after his departure from Balenciaga. This highly anticipated event is set to unveil Gvasalia’s creative vision for Gucci, making it one of the most awaited highlights of the September fashion week.

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Ivan Allegranti

Professor Ivan Allegranti is a seasoned freelance journalist and academic based in Italy, with a strong foundation in law and a teaching role in Bratislava. His journey into the world of fashion began in an unlikely place, as an apprentice in a tailor’s shop. Quickly realising that his strengths lay not in the precision of the needle but in the art of storytelling, he turned his focus to chronicling the brands, artists, and visionaries who define the luxury industry. Today, he combines his legal expertise, academic insight, and narrative flair to bring depth and perspective into GAZETTA. @ivanallegranti