Adrian Appiolaza at the Helm of Iconic Fashion House Moschino
In a move that marks a new era for the iconic fashion house, Moschino has announced the appointment of Adrian Appiolaza as its new Creative Director. Appiolaza, celebrated for his tenure as Women’s Ready-to-Wear Design Director at Loewe and his influential role at Chloé, will now take charge of Moschino’s Women’s, Men’s, and Accessories collections.
The announcement, made on January 30, 2024, by the Milan-based Maison, has already stirred excitement in the fashion industry. Appiolaza is set to make his debut with the Fall/Winter 2024 Women’s collection, a highly anticipated event scheduled for February 22nd at the Museo della Permanente during Milan Fashion Week. This venue is not just a location but a part of Moschino’s rich history, as it hosted the landmark “Moschino – X anni di Kaos! 1983-1993” exhibition in 1993, celebrating the first decade since Franco Moschino founded the brand.
Massimo Ferretti, the Executive Chairman of Aeffe S.p.A., Moschino’s parent company, expressed both happiness and honor in welcoming Adrian to the Aeffe family. Ferretti’s confidence in Appiolaza is evident. He praised the new Creative Director’s explosive creativity, energy, and enthusiasm, qualities that resonate with Moschino’s distinguished history. Ferretti’s expectations are high as he looks forward to Appiolaza writing a new chapter in the brand’s story, initially penned by its founder, Franco Moschino.
Appiolaza himself is no stranger to the legacy of Franco Moschino. As a creative and a collector, he acknowledges the lasting impact of Moschino’s designs, from the 3-D postcard jackets to the trompe-l’oeil dresses. For him, the essence of Moschino’s talent lies in its founder’s ability to capture the zeitgeist with enviable lightness and creativity. He expressed his gratitude to Massimo Ferretti for the opportunity to join Moschino and shared his eagerness to immerse himself in the brand’s rich history. Appiolaza is prepared to propel the luxury house into a new era, promising to infuse the collections with a theatrical touch that stays true to the brand’s unique style.
With Appiolaza at the creative forefront, Moschino is poised to enter an exciting phase, blending its established legacy with a fresh and vibrant vision for the future. The fashion world eagerly awaits the unveiling of his first collection, poised to witness the fusion of Moschino’s iconic style with Appiolaza’s innovative and fiery creativity.
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