SS25: Where Color Takes Control and Manuela Pirola Rewrites the Rules of Hue

Fashion has always played with color, but the Spring/Summer 2025 shows were an explosion of hues that went beyond aesthetics—they told stories, stirred emotions, and redefined how we see color. The SS25 runways were a lesson in how color can drive an entire narrative.

Designers like Jacquemus and Alexander McQueen brought intense, fiery reds to the forefront, presenting a new kind of boldness that felt raw and commanding. Meanwhile, shades of pink—ranging from delicate blush to intense magenta—gave us moments of power and softness in collections by Valentino and Chanel. These shades weren’t just beautiful—they were declarations.

Trend Layout & Design by Dr. Manuela Pirola; Image Source: Vogue

Neutrals, too, were anything but ordinary this season. The Row and Jil Sander elevated soft whites and beiges into something sculptural, modern, and forward-thinking. This wasn’t minimalism—it was a quiet revolution, a new way of using understated color to demand attention without raising your voice.

Trend Layout & Design by Dr. Manuela Pirola; Image Source: Vogue

But color doesn’t happen in a vacuum, and that’s where Manuela Pirola steps in.

Manuela Pirola: Mastering the Three-Dimensionality of Color

At the core of understanding the power of these hues is Dr. Manuela Pirola, a certified image consultant and color expert who has been pioneering a whole new approach to color through her masterclass. She plunges into three-dimensional color, a concept that goes far beyond the basic understanding of hue. It’s about how color interacts with its surroundings, how light changes it, and how to manipulate those factors to create something extraordinary.

Her masterclass unpacks the mysteries of how we perceive color—how it shifts, how it evokes emotions, and most importantly, how to use that understanding to enhance design. Whether you’re in fashion, branding, or interiors, Pirola’s unique approach gives creatives the tools to control color in ways they’ve never imagined.

Dr. Manuela Pirola’s MasterClass

Her teaching extends beyond theory—it’s about seeing color as a living, breathing element of design, one that shapes the way we feel and react. Her work doesn’t just focus on the Itten Color Wheel or the Munsell System—it breaks down the psychology of color and taps into the neuroscience behind why certain shades resonate with us on a deeper level.

In her masterclass, Pirola encourages participants to break out of the flat, one-dimensional thinking about color and see it as something alive. It’s this vision that allows designers to push boundaries, to create work that doesn’t just exist in the visual plane, but creates an experience for those who engage with it.

For those ready to elevate their understanding of color and its multidimensional impact, you can register for Manuela Pirola’s masterclass here. The course is also available online as she aims to expand her teachings globally.