Serena Williams Scores Big with Launch of Wyn Beauty
Serena Williams, an icon of strength and success, has made a spectacular entry into the beauty industry with her new brand, Wyn Beauty. Designed for the vigorous and active individual, Wyn Beauty mirrors Serena’s winning spirit and underscores performance at its core.
Since her retirement in 2022, Serena has been channeling her champion’s energy into developing Wyn Beauty, a project that’s been brewing for six years. Her approach is refreshingly straightforward, aiming to connect with the “everyday person.” Serena herself puts it best, stating that despite her fame, she sees herself as relatable, someone who isn’t afraid to show her true self on social media.
The brand debuts with a robust lineup of ten essentials, including a tinted sunscreen that has quickly become a crowd favorite. Designed to endure the rigors of active lifestyles—much like Serena herself—the products promise high performance, whether it’s their waterproof eyeliner that’s marathon-ready or a lip oil for enduring shine.
The design cues are cleverly taken from Serena’s tennis roots with packaging that resembles a tennis ball, but it’s the formulas inside that are drawing applause. The skin tint and concealer offer an extensive range of shades, ensuring inclusivity. Makeup artist Joseph Carrillo praises the brand for its impressive color payoff and barely-there feel, emphasizing its suitability for extended wear.
Serena’s dedication to perfecting her beauty line is evident in the extensive development process, which involved refining 91 different formulas to achieve the perfect balance of aesthetic appeal and practical utility. The end products are not only effective but also include skin-caring ingredients that protect and nourish.
Affordably priced between $18 and $30, Wyn Beauty stands out in the competitive market not just for its celebrity founder but for its commitment to quality and accessibility. Available exclusively at Ulta Beauty, the brand is positioned for success.
Wyn Beauty is a clear reflection of Serena Williams’s enduring drive to innovate and inspire. By entering the beauty industry, she continues to advocate for a blend of endurance and elegance, ensuring that her legacy extends far beyond the tennis courts to the vanities and makeup bags of her vigorous and engaged audience.
