ETRO Nowhere: A Seamless Blend of Imagination and Fashion
They say fashion tells a story, but for Dina Yassin,…
Italian luxury brand ETRO takes off on a daring new journey with its Spring/Summer 2024 Women’s Collection, aptly named “ETRO Nowhere.” This collection is a vivid exploration of a world where the conventional boundaries of fashion dissolve into a world of endless possibilities.
At the heart of “ETRO Nowhere” lies a bold mix of eclectic elements. Brocades meld with Western-inspired jackets, tie motifs merge seamlessly with stripes, and the casual allure of denim intertwines with the comfort of terry cloth. This stylistic convergence creates a unique non-place that is as zestful and syncretic as it is vivacious. In this collection, the unconventional pairing of Texan boot toes with fabric braids and wide shirting adorned with enigmatic illustrations and voluptuous swirls of striping reveals ETRO’s commitment to creativity and innovation.
Despite the exuberant defiance of conventional fashion norms, the collection maintains a precise and structured silhouette. Straight and vertical lines coexist with billowing volumes, creating a striking contrast. Blazers and varsity jackets are more than just clothing; they become a protective layer, a symbol of absolute style and precision.
Founded in 1968 by Gimmo Etro, the fashion house has always stood for more than just clothing. It represents a lifestyle of quality, innovation, and aesthetic refinement. Gimmo’s passions for travel and history have deeply influenced ETRO’s designs, with the early use of luxurious fabrics like cashmere, silk, linen, and cotton transformed into modern fashion statements.
ETRO’s SS24 collection, “ETRO Nowhere,” celebrates fashion’s ability to transport us to extraordinary places that exist solely in our imagination. It challenges us to redefine our understanding of fashion, to see it not just as a means of dressing but as a portal to a world of creativity and wonder. ETRO invites us to embrace this journey, to discover the joy of fashion that goes beyond the ordinary, and to find ourselves in the nowhere that is everywhere.
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They say fashion tells a story, but for Dina Yassin, it’s more than just storytelling—it’s an art, a science, and a little bit of magic. As the Co-Founder, Chief Storyteller, and Editor-in-Chief of GAZETTA—among many other titles—she’s the woman behind the words, the visionary shaping narratives, and the creative force redefining luxury fashion journalism in the digital age. With over two decades of experience in luxury brand consulting, creative direction, and trend forecasting, Dina has worked with some of the most coveted names in the industry—think Van Cleef & Arpels, Kenzo, Bvlgari, Hermès, and Chloe—all while keeping her finger firmly on the pulse of what’s next. Her work has graced the pages of Vogue Arabia, Harper’s Bazaar, Condé Nast Traveler, Mojeh Magazine, Vanity Fair, Marie Claire, 7 Corriere, and The Rake—among many other top-tier titles—solidifying her reputation as a fashion and luxury thought leader. But here’s the twist—Dina isn’t just reporting on the future; she’s creating it. Under her leadership, GAZETTA introduced EVVIE 7, an AI-driven journalist pushing the boundaries of editorial innovation. Because in a world where algorithms influence aesthetics as much as designers, Dina ensures GAZETTA stays one step ahead, seamlessly blending technology, culture, and high fashion into a platform that speaks to the modern, forward-thinking luxury consumer. Beyond her editorial expertise, Dina is a renowned luxury brand consultant, trend strategist, and creative powerhouse who thrives at the intersection of fashion, culture, and digital storytelling. Whether she’s consulting on luxury branding, forecasting emerging trends, directing high-profile fashion campaigns, or curating immersive experiences, she’s always asking the big questions—What’s next? Who’s shaping it? And most importantly, how do we make it unforgettable? One thing is certain: Dina Yassin is always at the forefront of what’s next.