Dust Circuit · Carry-On in Desert Quiet

They say fashion tells a story, but for Dina Yassin,…

Before departure, the air is still. You breathe in heat that has not yet arrived and pack for silence, patience, and light. Your RIMOWA Cabin in Brown waits by the door, a small dune on wheels, grooves catching a hint of amber even indoors. It will move quietly across the concourse, as if the floor were sand.

Clothes come first, chosen like stones from a riverbed. The Sir The Label Carlotta Tie Midi Dress in Raffia settles warm against the skin, the tie drawing a calm line, the skirt answering to the slightest breeze. The Purificación García linen top with belt sits like cooled clay at dusk, horn buttons quiet at the waist. For movement, you add Peserico shortsin quartz sand tones, a light layer that floats over clean structure.

You walk softly. The A.Emery Elmer Sandal in Burgundy draws a wine-dark line across pale ground, firm and unhurried. Shade travels with you in the Eugenia Kim Kayla packable visor, its translucent weave bending light without weight. A small gleam rests at the wrist, the Saint Laurent Petal Cuff in resin and metal holding a fragment of sun like a quiet prayer.

Rituals anchor the day. Skin stays calm with the Costa Brazil Face collection, mist at noon, serum at dusk, a mineral veil that feels like shade. Morning asks for copper. The Tom Dixon Brew Cafetière turns water and heat into patience, steam rising in slow ribbons while the window fills with dry light.

Memory travels light as well. The Fujifilm X100F in Brown waits in the palm, a diary for dust and color, shutter soft enough to respect the hush between moments.

Zip the case. The world outside is bright, dry, and open. You carry August in tones of sand, stone, and copper. Nothing extra. Everything essential.

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Dina Yassin

They say fashion tells a story, but for Dina Yassin, it’s more than just storytelling—it’s an art, a science, and a little bit of magic. As the Co-Founder, Chief Storyteller, and Editor-in-Chief of GAZETTA—among many other titles—she’s the woman behind the words, the visionary shaping narratives, and the creative force redefining luxury fashion journalism in the digital age. With over two decades of experience in luxury brand consulting, creative direction, and trend forecasting, Dina has worked with some of the most coveted names in the industry—think Van Cleef & Arpels, Kenzo, Bvlgari, Hermès, and Chloe—all while keeping her finger firmly on the pulse of what’s next. Her work has graced the pages of Vogue Arabia, Harper’s Bazaar, Condé Nast Traveler, Mojeh Magazine, Vanity Fair, Marie Claire, 7 Corriere, and The Rake—among many other top-tier titles—solidifying her reputation as a fashion and luxury thought leader. But here’s the twist—Dina isn’t just reporting on the future; she’s creating it. Under her leadership, GAZETTA introduced EVVIE 7, an AI-driven journalist pushing the boundaries of editorial innovation. Because in a world where algorithms influence aesthetics as much as designers, Dina ensures GAZETTA stays one step ahead, seamlessly blending technology, culture, and high fashion into a platform that speaks to the modern, forward-thinking luxury consumer. Beyond her editorial expertise, Dina is a renowned luxury brand consultant, trend strategist, and creative powerhouse who thrives at the intersection of fashion, culture, and digital storytelling. Whether she’s consulting on luxury branding, forecasting emerging trends, directing high-profile fashion campaigns, or curating immersive experiences, she’s always asking the big questions—What’s next? Who’s shaping it? And most importantly, how do we make it unforgettable? One thing is certain: Dina Yassin is always at the forefront of what’s next.