Thebe Magugu Unveils a Revolution in Style: Customizable Wax Print Shirts!
They say fashion tells a story, but for Dina Yassin,…
South African designer Thebe Magugu, renowned for his collections steeped in captivating narratives, is offering a unique opportunity for customers to tell their own stories through fabric. Magugu has introduced a line of wax print blouses that can be personalized with the wearer’s own images and names. These distinctive heirloom blouses, featuring black and white portraits, pay homage to the African tradition of wax prints often depicting significant historical figures.
What sets these wax print blouses apart is their customizability. Customers can preorder their very own personalized shirt from October 6th to 22nd through a dedicated portal on Thebe Magugu’s official website: http://thebemagugu.com. These personalized shirts will then be delivered starting on December 10th, just in time for the holiday season.
To make this offering even more special, every buyer who customizes and purchases one of these shirts on the designer’s platform will receive a corresponding NFT version, adding a digital layer to their unique creation.
Creating these personalized shirts required a collaborative effort. Thebe Magugu teamed up with Commission, a design and branding consultancy based in London, and Official Business, a digital design studio from Britain, to develop the ordering system. This system ensures that the customization process is seamless, allowing customers to create a shirt that truly reflects their personal style and story.
When customers input their customization details and images, the platform generates a real-time 3D full-360 preview of the tailored shirt. This feature provides a perfect virtual glimpse of the final product, ensuring that customers are delighted with their personalized creation.
Magugu has set a production capacity of 400 wax-printed shirts, leaving room for adjustments based on customer demand. Each shirt is a work of art, combining the rich history of wax prints with the modern touch of personalization and digital technology.
The wax print blouses are not only a testament to personal expression but also a celebration of African heritage and tradition. By allowing customers to infuse their own images and names into these garments, Magugu is putting the power of storytelling into the hands of those who wear his creations.
This unique fashion venture is not only a trendsetter but also a glimpse into the future of personalized style. Thebe Magugu continues to push boundaries, inviting customers to embark on a sartorial journey where fashion becomes a canvas for personal narratives.
Don’t miss out on the opportunity to own a one-of-a-kind wax print blouse that tells your story. Preorder yours today through thebemagugu.com and be part of this exciting revolution in style!
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They say fashion tells a story, but for Dina Yassin, it’s more than just storytelling—it’s an art, a science, and a little bit of magic. As the Co-Founder, Chief Storyteller, and Editor-in-Chief of GAZETTA—among many other titles—she’s the woman behind the words, the visionary shaping narratives, and the creative force redefining luxury fashion journalism in the digital age. With over two decades of experience in luxury brand consulting, creative direction, and trend forecasting, Dina has worked with some of the most coveted names in the industry—think Van Cleef & Arpels, Kenzo, Bvlgari, Hermès, and Chloe—all while keeping her finger firmly on the pulse of what’s next. Her work has graced the pages of Vogue Arabia, Harper’s Bazaar, Condé Nast Traveler, Mojeh Magazine, Vanity Fair, Marie Claire, 7 Corriere, and The Rake—among many other top-tier titles—solidifying her reputation as a fashion and luxury thought leader. But here’s the twist—Dina isn’t just reporting on the future; she’s creating it. Under her leadership, GAZETTA introduced EVVIE 7, an AI-driven journalist pushing the boundaries of editorial innovation. Because in a world where algorithms influence aesthetics as much as designers, Dina ensures GAZETTA stays one step ahead, seamlessly blending technology, culture, and high fashion into a platform that speaks to the modern, forward-thinking luxury consumer. Beyond her editorial expertise, Dina is a renowned luxury brand consultant, trend strategist, and creative powerhouse who thrives at the intersection of fashion, culture, and digital storytelling. Whether she’s consulting on luxury branding, forecasting emerging trends, directing high-profile fashion campaigns, or curating immersive experiences, she’s always asking the big questions—What’s next? Who’s shaping it? And most importantly, how do we make it unforgettable? One thing is certain: Dina Yassin is always at the forefront of what’s next.