Salma Abu Deif Named LOEWE Brand Ambassador

Professor Ivan Allegranti is a seasoned freelance journalist and academic…

LOEWE announces Salma Abu Deif as its newest Brand Ambassador, marking the house’s first appointment in the region. The Egyptian actress and model, trained at New York’s Stella Adler Studio of Acting, is celebrated for her acclaimed television and film roles and distinctive style.

Salma recently attended LOEWE’s Spring/Summer 2026 women’s runway in Paris. She joins the brand to celebrate creativity, individuality, and craftsmanship, expressing admiration for LOEWE’s bold artistry and innovative minimalism, and bringing her influential presence in entertainment and fashion to the house.

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Ivan Allegranti

Professor Ivan Allegranti is a seasoned freelance journalist and academic based in Italy, with a strong foundation in law and a teaching role in Bratislava. His journey into the world of fashion began in an unlikely place, as an apprentice in a tailor’s shop. Quickly realising that his strengths lay not in the precision of the needle but in the art of storytelling, he turned his focus to chronicling the brands, artists, and visionaries who define the luxury industry. Today, he combines his legal expertise, academic insight, and narrative flair to bring depth and perspective into GAZETTA. @ivanallegranti