Concrete Named Official Outfitter for the Grand Egyptian Museum Opening

Professor Ivan Allegranti is a seasoned freelance journalist and academic…

Concrete was appointed as the Official Outfitter for the Orchestra, Choir, and Hosts of the historic Grand Egyptian Museum opening, a landmark celebration of culture and heritage. The brand created bespoke ensembles for international musicians, world-class performers, and Egypt’s most prominent figures through its Superior Made to Measure service.

Each garment reflected Concrete’s signature craftsmanship, elegance, and precision, honoring the grandeur of the event while celebrating Egypt’s timeless artistry and its global cultural legacy.

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Ivan Allegranti

Professor Ivan Allegranti is a seasoned freelance journalist and academic based in Italy, with a strong foundation in law and a teaching role in Bratislava. His journey into the world of fashion began in an unlikely place, as an apprentice in a tailor’s shop. Quickly realising that his strengths lay not in the precision of the needle but in the art of storytelling, he turned his focus to chronicling the brands, artists, and visionaries who define the luxury industry. Today, he combines his legal expertise, academic insight, and narrative flair to bring depth and perspective into GAZETTA. @ivanallegranti