Sustained Rhythm: The Ido Movement’s Revolutionary Dance with Eco-Conscious Style

Manifesting an exquisite convergence of style and fluid movement, The Ido Movement crafts luxury activewear that serves as an extension of one’s body and spirit. At the helm is the dynamic Sandhya Lalloo-Morar — a figure who gracefully dons the dual hats of a dancer and designer, infusing the brand with a unique vitality and purpose. The Ido Movement is not merely a label; it is Sandhya’s eloquent expression of art and sustainability, offering garments for individuals who navigate through life with elegance and intentional living.

Through the brand, Sandhya seeks to articulate the lyrical beauty and rhythm intrinsic to life. In a candid conversation, we delve into The Ido Movement’s inception, its steadfast commitment to sustainability, and the visionary path it treads to present a narrative of fashion that is as conscious as it is alluring. Every piece from The Ido Movement is a chapter of this philosophy, offering wearers not just clothing, but a symphony of ethics, quality, and joy that resonates with the dance of life itself.

What inspired you to create The Ido Movement, and how did you come up with the name?

SLM: As both dancer and designer, movement’s grace and flow fascinated me, leading to the creation of Idō. This term, Japanese for movement and change, perfectly expresses our brand’s ethos, promoting graceful living and a sustainable lifestyle shift.

Your brand is celebrated for sustainable dancewear. Could you elaborate on the challenges in maintaining this eco-friendly commitment?

SLM: Sustainable fashion is a multifaceted term, often misunderstood due to the complexities of a garment’s lifecycle. While the market is abundant with organic and regenerated fabrics, the challenge lies in proximity sourcing to minimize long-distance shipping’s carbon footprint.

How do innovations intersect with traditional dancewear in your designs?

SLM: Idō’s innovative spirit goes beyond aesthetics. We craft garments that provide a perfect fit and feel while addressing common issues in dancewear design, ensuring our pieces not only look good but also offer comfort and confidence in every setting.

How is the landscape of dancewear industry evolving with the advent of sustainability?

SLM: The dancewear industry is undergoing a positive transformation with a growing emphasis on sustainability among clients and dance schools, aligning with broader fashion trends focusing on eco-friendly and ethical practices.

Do you have a story about a design that posed challenges but eventually won customers over?

SLM: The design process for our Mostafa pants was challenging but fruitful. Inspired by martial artist Mostafa, these pants offer the elegance of joggers and unparalleled flexibility, eventually becoming a customer favorite for their versatility and comfort.

How does The Ido Movement stay ahead of the curve while not succumbing to the whims of fast-changing trends?

SLM: Idō is about enduring, versatile pieces, not fleeting trends. We craft garments that not only enhance your looks but also facilitate ease and confidence through varied daily activities, embodying a philosophy of timeless style and functionality.

As you look towards the future, what can enthusiasts expect from The Ido Movement?

SLM: Idō aims to enhance lives through apparel that celebrates movement and instills confidence while advocating for sustainable living. We are steadfast in our mission to make our garments accessible to a wider audience, helping more individuals embrace an active, sustainable lifestyle.

In drawing the curtain on our conversation, it’s clear The Ido Movement is more than a mere brand. It’s a philosophy articulated through apparel, celebrating motion and sustainability with a style that is unique and conscious. Through the lens of Sandhya Lalloo-Morar, every piece is a narrative of commitment to quality and sustainability, a dance of life expressed in fabric and design. With a vision set on a future where fashion is sustainable and empowering, The Ido Movement is an invitation to move, live, and celebrate with consciousness and style.