Carolina Herrera Debuts A Striking Make-up line
Luxury brands have been quick to join the make-up fray. Following hot on the heels of Gucci and most, recently Hermes, Carolina Herrera has also launched a beauty line. Dubbed “Carolina Herrera New York Makeup”, the line will be available starting November 2020 at Harvey Nichols, Kuwait, The Avenues and is said to come in “ready-to-wear” packaging “so sculptural and precious that it can double as jewellery”.
Whilst taking inspiration from the personal elegance of the company’s founder – and the colour-intensive approach of the fashion house’s current creative director, Wes Gordon – the idea itself was the brainchild of Gordon and Herrera’s daughter, Carolina A. Herrera, who is known inside the house as Carolina A.
“Mrs Herrera is a big fan of vintage jewellery and has the most amazing collection, so that in part sparked the idea of mimicking precious objects for the design. We wanted each product to double up as something eye-catching that you could wear and have a conversation piece at the same time,” Gordon told a trade magazine.
The line is expected to span 36 shades of lipstick, in colours ranging from pinks to berries, reds, corals, browns and nudes, with textures in sheer, satin and matte; with the compacts comprising embellishing powders in eight shades, a universal mattifying powder and an illuminating cream-to-powder highlighter. All products are paraben free too!
Made to be worn-on the go, the range of ready to wear products deliver the colour we so desperately need in such disheartening times that we live right now. Proudly loud and vivaciously colorful, the line is new and disruptive way of thinking about beauty.
The Beetle takes centrestage as an accessory- a tribute to the designer’s daughter. Carolina Herrera dubbed her daughter Cole, short for Coleoptero, which means “beetle” in Spanish.
The colors and textures have been formulated to work with every skin tone, which is also why the lipsticks will include variations of red undertones, such as orange red and blue red. Additionally, the lineup comes with a selection of tassels and charms. The lipsticks that are shaped like a pendant, will include a gold-colored ring that will serve as a clip-on for a handbag. Likewise, the compacts too will feature ring-holders with a beetle adornment.
“Everything is conceived as an object of desire,” José Manuel Albesa, president of brands, markets and operations at Puig, owner of the Carolina Herrera brand.
