Simon Porte Jacquemus: Innovating the Future of Fashion with Neiman Marcus Award
In a significant nod to innovation within the fashion industry, Simon Porte Jacquemus, the founder and creative director of the eponymous label Jacquemus, has been honored with the Neiman Marcus Award for Innovation in the Field of Fashion for 2024. Since establishing his brand in 2009, Jacquemus has been at the forefront of fashion innovation, captivating audiences and critics alike with his unique approach to design and marketing.
Jacquemus has consistently pushed the boundaries of traditional fashion showcases, from parading oversized handbag-cars through Paris to setting the Fall 2023 collection against the grand backdrop of the Palace of Versailles. His inventive ‘Jacquemus 24/24‘ vending machine pop-ups have further solidified his reputation as a marketing genius, engaging directly with consumers in unexpected ways.
The Neiman Marcus Group has lauded Jacquemus for his ability to challenge the status quo, bringing a fresh perspective to show presentation, marketing, and merchandising. Geoffroy van Raemdonck, CEO of Neiman Marcus Group, praised Simon’s visionary talents, noting how his imaginative brand quickly found resonance with Neiman Marcus customers.
Jacquemus‘ collaboration with Neiman Marcus, which began in Spring 2022 with the introduction of his handbags, is set to expand. Plans include significant increases in brand distribution points and the much-anticipated launch of men’s ready-to-wear collections.
Upon receiving the award, Jacquemus expressed his gratitude, emphasizing his commitment to innovation and creativity in both design and communication. His acknowledgment of the American market’s support, particularly from Neiman Marcus, underscores the fruitful relationship between the designer and the luxury retailer.
Simon Porte Jacquemus‘ recognition by Neiman Marcus places him among esteemed company, joining other 2024 honorees like Maria Grazia Chiuri of Dior and Daniel Roseberry of Schiaparelli. As Jacquemus continues to redefine the fashion landscape, his influence serves as a pharos of innovation, inspiring the industry to embrace change and creativity.
