Stephen PR Forms Strategic Alliance with Global Network PALOMAR to Broaden Communications Impact

They say fashion tells a story, but for Dina Yassin,…

Stephen PR, a boutique agency based in Dubai known for representing high-end fashion, luxury, wellness, beauty, watches, and jewelry brands across the Middle East, has joined forces with PALOMAR, a pioneering global network of independent PR and strategic communications agencies. This new partnership aims to enhance the agency’s ability to create meaningful international connections and manage comprehensive communications campaigns on a global scale.

Founded by Shawn Stephens, Stephen PR has established itself as a leader in crafting nuanced narratives for luxury brands in the region. “We have always offered our regional expertise to global clients, but this partnership with PALOMAR allows for an even more integrated approach,” says Shawn Stephens, Founder & Chief Initiator of Stephen PR. “Between us, we already share a long list of common clients which makes this partnership very cohesive and readily implemented for any brands looking to make their mark in the Middle East.”

PALOMAR operates as a single platform, offering a unified network and acting as the sole contact point for clients, thereby streamlining the communication process across multiple markets. The network includes agencies from major cities such as Milan, London, Paris, Madrid, Amsterdam, Dubai, New York, and Los Angeles, each bringing unique local insights that enhance the ability to craft campaigns that resonate both locally and globally.

PALOMAR’s comprehensive services range from Strategic PR and Communications Consultancy to Press Office & Showroom management, Talent & Influencer Marketing, and Social PR & KOL engagement. This wide-ranging suite of services ensures that campaigns are not only strategically sound but also culturally pertinent and effectively executed, regardless of geographic location.

*Shawn Stephens, Founder & Chief Initiator of*

The success of Stephen PR in this new network is also thanks to its fantastic team of professionals who bring diverse skills and profound insights to their roles, ensuring precision in every campaign and adaptation to cultural intelligence.

Chiara Fornari, Partner at Pilot Room and Founder of PALOMAR, explains the vision behind the network: “Pilot Room’s vision for establishing PALOMAR focuses on engaging partners with a deep understanding of the international landscape and extensive knowledge of specific markets to meet the evolving needs of our clients. Committed to providing integrated and effective communication solutions, Pilot Room consistently values localized PR expertise with a global mindset.”

As Stephen PR integrates into the PALOMAR network, its clients can expect continued excellence with added global perspective, reinforcing the agency’s commitment to linking effective engagement with local communities, each characterized by unique cultural nuances, consumer behaviors, and media landscapes. This strategic expansion underlines PALOMAR’s and Stephen PR’s shared goal to deliver impactful experiences tailored to each market, ensuring that their clients’ stories not only reach but truly engage international audiences.

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Dina Yassin

They say fashion tells a story, but for Dina Yassin, it’s more than just storytelling—it’s an art, a science, and a little bit of magic. As the Co-Founder, Chief Storyteller, and Editor-in-Chief of GAZETTA—among many other titles—she’s the woman behind the words, the visionary shaping narratives, and the creative force redefining luxury fashion journalism in the digital age. With over two decades of experience in luxury brand consulting, creative direction, and trend forecasting, Dina has worked with some of the most coveted names in the industry—think Van Cleef & Arpels, Kenzo, Bvlgari, Hermès, and Chloe—all while keeping her finger firmly on the pulse of what’s next. Her work has graced the pages of Vogue Arabia, Harper’s Bazaar, Condé Nast Traveler, Mojeh Magazine, Vanity Fair, Marie Claire, 7 Corriere, and The Rake—among many other top-tier titles—solidifying her reputation as a fashion and luxury thought leader. But here’s the twist—Dina isn’t just reporting on the future; she’s creating it. Under her leadership, GAZETTA introduced EVVIE 7, an AI-driven journalist pushing the boundaries of editorial innovation. Because in a world where algorithms influence aesthetics as much as designers, Dina ensures GAZETTA stays one step ahead, seamlessly blending technology, culture, and high fashion into a platform that speaks to the modern, forward-thinking luxury consumer. Beyond her editorial expertise, Dina is a renowned luxury brand consultant, trend strategist, and creative powerhouse who thrives at the intersection of fashion, culture, and digital storytelling. Whether she’s consulting on luxury branding, forecasting emerging trends, directing high-profile fashion campaigns, or curating immersive experiences, she’s always asking the big questions—What’s next? Who’s shaping it? And most importantly, how do we make it unforgettable? One thing is certain: Dina Yassin is always at the forefront of what’s next.