Gisele + Alaïa: The Power Duo Redefining Winter Allure, 2024

They say fashion tells a story, but for Dina Yassin,…

When Alaïa decides to drop a new campaign, you know it’s not just going to be fashion; it’s going to be a statement. And oh, what a statement the Winter Spring 2024 campaign is, with none other than Gisele Bündchen lighting up the frame, proving once again that some connections are just written in the stars—or in this case, stitched into the very fabric of fashion.

Shot by the ever-talented Tyrone Lebon in what could only be described as the chicest minimalist setup at Riverset studios in Miami, this campaign strips away the unnecessary, leaving us with pure, unadulterated Gisele. No frills, no fuss, just the kind of radiance that could give the sun a run for its money.

But let’s get to the real tea: Gisele and Alaïa are a match made in fashion heaven. Pieter Mulier, the brain behind the brand’s latest genius, gushes over her like a proud parent at a spelling bee. “Gisele has this aura, you know? She walks in, and it’s like elegance just decided to have a party, and we’re all invited,” he might as well have said. According to Mulier, Gisele doesn’t just wear Alaïa; she is Alaïa—empowered, stunning, and effortlessly bridging strength with grace.

*Gisele Bündchen* is the face of *Alaïa Winter Spring 2024 Campaign*; *Image Source: Alaïa*

Draped in the latest from Alaïa, our girl Gisele brings to life a collection that’s all about celebrating the body. Latex, leather, and knitwear cling to her like they’ve found their home, mapping out a silhouette that’s as much a testament to the craftsmanship of Alaïa as it is to Gisele’s timeless allure. And let’s not even get started on the jewelry and accessories—each piece a mic-drop moment, completing her looks with the kind of flair only Alaïa can muster.

Mulier puts it perfectly: “Wearing Alaïa is natural for her.” And why wouldn’t it be? When you’ve got the world’s gaze fixed on you, you don’t just step out in anything less than spectacular. Gisele in Alaïa isn’t just a campaign; it’s a reminder of what happens when an unstoppable force meets an immovable object—fashion magic.

Alaïa Presents Its New Winter Spring 2024 Campaign Starring Gisele Bündchen; Video Source: Alaïa

So, as the fashion world buzzes with the release of Alaïa’s Winter Spring 2024 campaign, let’s take a moment to appreciate the artistry, the vision, and the sheer power of a woman who knows her strength and wears it well. Gisele Bündchen, in all her radiant glory, isn’t just selling clothes; she’s selling a dream, and frankly, we’re all buying.

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Dina Yassin

They say fashion tells a story, but for Dina Yassin, it’s more than just storytelling—it’s an art, a science, and a little bit of magic. As the Co-Founder, Chief Storyteller, and Editor-in-Chief of GAZETTA—among many other titles—she’s the woman behind the words, the visionary shaping narratives, and the creative force redefining luxury fashion journalism in the digital age. With over two decades of experience in luxury brand consulting, creative direction, and trend forecasting, Dina has worked with some of the most coveted names in the industry—think Van Cleef & Arpels, Kenzo, Bvlgari, Hermès, and Chloe—all while keeping her finger firmly on the pulse of what’s next. Her work has graced the pages of Vogue Arabia, Harper’s Bazaar, Condé Nast Traveler, Mojeh Magazine, Vanity Fair, Marie Claire, 7 Corriere, and The Rake—among many other top-tier titles—solidifying her reputation as a fashion and luxury thought leader. But here’s the twist—Dina isn’t just reporting on the future; she’s creating it. Under her leadership, GAZETTA introduced EVVIE 7, an AI-driven journalist pushing the boundaries of editorial innovation. Because in a world where algorithms influence aesthetics as much as designers, Dina ensures GAZETTA stays one step ahead, seamlessly blending technology, culture, and high fashion into a platform that speaks to the modern, forward-thinking luxury consumer. Beyond her editorial expertise, Dina is a renowned luxury brand consultant, trend strategist, and creative powerhouse who thrives at the intersection of fashion, culture, and digital storytelling. Whether she’s consulting on luxury branding, forecasting emerging trends, directing high-profile fashion campaigns, or curating immersive experiences, she’s always asking the big questions—What’s next? Who’s shaping it? And most importantly, how do we make it unforgettable? One thing is certain: Dina Yassin is always at the forefront of what’s next.