Revolutionary Leap in Digital Fashion Commerce: Lisa Explored
Revolutionary Leap in Digital Fashion Commerce: Unpacking Mango’s AI-Powered Communicative Genius
Mango, the renowned Barcelona-based fashion house, continues to stride confidently down the path of digital innovation, further entrenching its commitment to cutting-edge technology. The most recent jewel in Mango’s digital crown is ‘Lisa’, a generative AI platform designed to facilitate and refine the dialogue between creativity and commerce in the fast-paced fashion industry.
Lisa isn’t Mango’s first foray into the realm of artificial intelligence; the company has skillfully integrated over 15 AI platforms across its expansive value chain to optimize various processes. One noteworthy predecessor is ‘Inspire’, a platform dedicated to generating images, particularly for the critically important design department, breathing life into the conceptual visions that fuel the brand’s offerings.
However, Lisa stands apart in its unique role. More than just a tool, Lisa is envisaged as a digital companion in the journey from creative conception to customer service, seamlessly weaving through the different stages of fashion collection development to post-sales support. This conversational AI boasts an interface reminiscent of the highly-regarded ChatGPT, employing a diverse array of models, including those specifically tailored for Mango, enhancing the brand’s distinctive voice in the digital space.
Jordi Álex, Mango’s esteemed Director of Technology, Data, Privacy, and Security, shared insights into the philosophy driving the adoption of generative AI like Lisa: “This technology acts as an extended form of intelligence and a reliable co-pilot, amplifying the capabilities of our employees and stakeholders. It is imperative that the technology we embrace makes our interactions more human, or it isn’t worth pursuing.”
Lisa is the latest chapter in Mango’s ongoing saga of digital transformation, a tale that began in earnest in 2018 with the introduction of various machine learning platforms. Beyond Inspire, initiatives such as Gaudí have been pivotal, focusing on providing nuanced product recommendations for customers. Meanwhile, Iris has become a global presence, operating in 60 countries and offering services in over 20 languages, with a primary goal of elevating the customer service experience.
This commitment to innovation and customer experience has borne fruit for Mango. Founded in 1984 by Isak Andic, the brand witnessed a significant revenue surge of 20.3% in the fiscal year 2022, accumulating a total of €2.688 billion. The company’s influence stretches across 115 markets, with a network comprising owned stores, franchises, collaborations with major retailers, and a burgeoning online channel that now generates 36% of its total revenue.
With the unveiling of Lisa, Mango reaffirms its position at the forefront of integrating technology and fashion, continuing to offer its customers not only style but also an enhanced and streamlined experience from selection to purchase and beyond. As Lisa takes her place in Mango’s technological arsenal, the fashion industry watches with bated breath, anticipating the waves this new tool is sure to make in digital fashion commerce.
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