Jewelry has the power to tell stories, carry memories, and reflect the essence of individuality. For mother-daughter duo Sweta and Chandni Mehta, founders of Swe Me, their debut collection, Caught by the Disco Bug, is more than a nostalgic nod to the 1970s disco era—it’s a bold reimagining of light, energy, and the freedom of self-expression.

In a candid interview with Gazetta‘s Editor-in-Chief Dina Yassin, the Mehtas shared the heart of their vision: to design jewelry that surpasses fleeting trends, celebrates individuality, and connects deeply with its wearer. “The disco ball isn’t just a motif,” Chandni explains. “It’s a symbol of joy, movement, and transformation. We wanted every piece in the collection to embody that sense of celebration.”

With Caught by the Disco Bug, Swe Me has brought the disco era into the present, creating pieces that are unapologetically bold yet timelessly elegant. Through their words and designs, Sweta and Chandni reveal how Swe Me is rewriting the language of luxury, one radiant piece at a time.

The Mehta’s: Sweta & Chandni

The Interview

Dina Yassin: Swe Me has already distinguished itself as a unique voice in jewelry design. How would you describe the ethos of the brand and your vision as you embark on this journey?

Sweta Mehta: For us, Swe Me is about individuality and connection. Jewelry should go beyond trends; it should become part of someone’s identity. Every design has meaning—whether it’s tied to a memory, an emotion, or simply the joy of wearing it.

Chandni Mehta: Swe Me redefines what luxury can mean. It’s bold, versatile, and deeply personal. We want our jewelry to empower people, allowing them to express themselves unapologetically and feel truly seen.

Dina: The Caught by the Disco Bug collection is a striking debut. What inspired this collection, and how does it reflect Swe Me’s creative philosophy?

Chandni: The disco ball was the spark of inspiration. It’s such an iconic symbol of light, movement, and freedom. We wanted to channel that sprightliness into jewelry—pieces that feel dynamic, playful, and alive.

Sweta: Disco was about daring creativity and joy. With this collection, we wanted to translate that energy into designs that are bold yet sophisticated. The pieces are statements of individuality but also timeless enough to become part of someone’s personal story.

The Disco Bug Rings; Image Source: SWE ME

Dina: As a mother-daughter team, how do your individual roles shape the creative process at Swe Me?

Sweta: I focus on the bigger picture—how a piece will feel in someone’s life ten years from now. Chandni brings a fresh, fearless perspective, often challenging me to explore new ideas. Together, we create a balance between timelessness and modernity.

Chandni: It’s an evolving process, and we don’t always agree! But that’s part of what makes it exciting. Our differences bring a depth to the designs, and each piece feels like a true collaboration.

Dina: The Disco Bug collection celebrates the 1970s while remaining contemporary. How did you approach striking that balance?

Chandni: We started with the energy of disco—its light, rhythm, and celebration of individuality. Then we played with textures and shapes to bring that to life. For example, the reflective surfaces in our earrings mimic the light of a disco ball, while the bold silhouettes evoke the era’s spirit of movement.

Sweta: It was about creating pieces that could transition seamlessly. We wanted jewelry that could be worn casually during the day or at an elegant evening event. It’s about versatility without compromising on boldness.

Dina: Jewelry often holds deep personal meaning. How do you ensure each Swe Me piece connects with the wearer on a deeper level?

Sweta: Every design starts with a story. We think about the emotions and milestones that make jewelry meaningful—whether it’s a celebration, a memory, or a reflection of self. Our goal is to create pieces that carry those feelings.

Chandni: Our designs are meant to feel like extensions of the wearer. They’re not just accessories; they’re part of your story. That’s why we pay such close attention to every detail in the design process.

Disco Bug Blue Bangle, Green Huggies, and Purple Necklace; Image Source: SWE ME

Dina: How do sustainability and inclusivity factor into Swe Me’s philosophy?

Sweta: Sustainability is central to everything we do. We’ve adopted a made-to-order model to minimize waste and ensure that every piece is crafted with intention. Inclusivity is equally important—we want our jewelry to resonate across cultures and be accessible to diverse audiences.

Chandni: For us, these values aren’t just ideals—they’re part of the story we’re telling. Jewelry should empower everyone, and it should respect the planet we share.

Dina: What’s next for Swe Me? Can you share any hints about what we can expect?

Sweta: We’re exploring bold materials and techniques that push the boundaries of jewelry design. Expect to see even more daring pieces that still carry our core philosophy of individuality and artistry.

Chandni: Without giving too much away, we’re excited to continue telling stories through our designs. The next chapter of Swe Me will surprise and inspire, while staying true to the essence of the brand.

Disco Bug Purple Bangle & Ring; Image Source: SWE ME

The Future of Swe Me

With Caught by the Disco Bug, Swe Me has established itself as a force in modern jewelry design, celebrating individuality, bold creativity, and meaningful connection. For Sweta and Chandni Mehta, the journey has just begun. Through their pieces, they invite us to embrace the light within ourselves and carry it into the world—one shimmering, unapologetic design at a time.