Functionality and Innovation: The Moncler x adidas Originals Collab
Pushing Boundaries in Fashion with the Moncler x adidas Originals Collection
In a groundbreaking collaboration, Moncler and adidas Originals have joined forces to create a collection that transcends boundaries and celebrates the spirit of exploration. This unique partnership brings together two iconic brands, each with its own rich history and distinct identity, to reimagine the relationship between function and fashion. From the mountainous peaks to the busy town square, Moncler and adidas Originals have embarked on a journey that fuses performance and style.
Functionality and innovation have been at the core of both Moncler and adidas Originals for decades. While adidas Originals has been reshaping urban sportswear since 2001, Moncler has continuously pushed the boundaries of innovation in outdoor exploration since its inception in 1952. The fusion of these two worlds has given birth to a collection that not only blurs the lines between urban and outdoor fashion but also pays homage to the spirit of exploration itself.
The campaign, aptly titled “The Art of Explorers,” places explorers at the forefront. Both brands share a deep appreciation for human endeavor, and this collaboration celebrates that commonality. The campaign showcases a series of AI-generated adventurers and a collection of mixed-media sculptures inspired by these explorers. With the tagline “Where Originality Meets Extraordinary,” the campaign underscores Moncler’s legacy as a performance and utility innovator and adidas Originals’ enduring influence on culture and creativity worldwide.
Diverse artists from various fields have come together to breathe life into this collaboration. Sculptors like Gary Card, Ibby Njoya, and Kate Tabor, along with real-life explorers styled by Ai Kamoshita and adorned with makeup and accessories by Isamaya Ffrench, have contributed their talents to bring this fusion of art and fashion to life through the lens of photographer Hanna Moon.
The creativity extends into the digital realm with the launch of an immersive platform on moncler.com. This digital destination takes inspiration from the summit-to-city design themes of the collection and offers an interactive experience that showcases exclusive products and collection details. Visitors are immersed in a digital city street, complete with sound, video, and 3D animation, where they can explore the collection and make purchases through digital billboards. Notably, a limited-edition NFT version of the Moncler x adidas Originals NMD boot is also available through the platform, bridging the gap between physical and digital fashion experiences.
The collection itself draws inspiration from the journey from the summit to the city. It features puffers, track jackets, vests, and bold footwear that fuse Moncler’s iconic shapes with adidas Originals’ design elements. Luminous colors reminiscent of traffic lights transition from greens and oranges to concrete-gray and sky blue, mirroring the transformation from mountainous landscapes to urban streets. Quilting, jacquards, and prints take cues from the patterns left behind by skiers on snow-covered slopes.
Footwear enthusiasts will be delighted by the Moncler-ized NMD and Campus shoes, both cocooned in bubble padding for an augmented Moncler feel. This collection embodies the perfect blend of form and function, seamlessly uniting the worlds of outdoor mountain life and city streets.
Fashion enthusiasts and explorers alike can look forward to the release of the Moncler x adidas Originals collection. It will be available on moncler.com and adidas.com starting on October 4th, 2023, and in select Moncler and adidas stores from October 5th, 2023.
In summary, the Moncler x adidas Originals collaboration represents a remarkable fusion of two iconic brands, where exploration meets innovation. It’s a celebration of the spirit of human endeavor and a testament to the power of co-creation in the world of fashion. This collection not only pushes the boundaries of design but also invites fashion enthusiasts to embark on a journey from the mountains to the city, where originality truly meets the extraordinary.
