BMW i7 Protection: Redefining the Intersection of Safety and Sustainability

They say fashion tells a story, but for Dina Yassin,…

BMW, a beacon of automotive excellence, has raised the bar yet again, merging high-tech protection with sustainable mobility in the unveiling of the BMW i7 Protection. This groundbreaking all-electric sedan, debuted in the shimmering cityscape of Dubai, isn’t just a car; it’s a statement – of innovation, luxury, and a commitment to a safer, greener world.

For the first time ever, security and all-electric drive synchronize in a dance of perfection with the i7 Protection. A monumental stride forward, it positions itself as the world’s premiere all-electric protection sedan, ensuring that those at risk don’t have to compromise their safety or their carbon footprint.

The heart and soul of this revolutionary vehicle is the BMW Protection Core. Crafted from the finest hot-formed steel alloys and reinforced with armour-grade underbody and roof protection, armoured glass, and fortified doors, this robust core epitomizes the pinnacle of holistic defence systems. BMW’s commendable 45-year journey in protection vehicles is evident in every meticulous detail, including achieving the coveted VR9 security rating and VPAM 10 classification for its armoured glass, the gold standard in civilian vehicle protection.

Manufactured with precision at the BMW Group Plant Dingolfing in Germany, the i7 Protection is more than a vehicle; it’s an embodiment of “craft manufacturing” – where artistry meets engineering.

But, what truly sets the BMW i7 Protection in its own league is its visionary nexus of security and sustainability. Drawing power from BMW’s formidable front and rear electric motors, this sedan offers instantaneous power, superior traction, and most importantly, a zero-carbon emission driving experience. It’s not merely a car; it’s a promise by BMW to champion environmentally-conscious mobility.

As the auto world eagerly awaits the grand showcase of the BMW i7 Protection and its sibling, the BMW i7 Series Protection, at the upcoming IAA Mobility 2023 in Munich, one thing is clear: the future of driving, where safety meets sustainability, is here, and it’s electrifying.

For those who seek uncompromised luxury, security, and eco-consciousness, your ride awaits, with deliveries rolling out this December. It’s not just a new model; it’s a new paradigm. Welcome to the future of automotive excellence. Welcome to BMW i7 Protection.

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Dina Yassin

They say fashion tells a story, but for Dina Yassin, it’s more than just storytelling—it’s an art, a science, and a little bit of magic. As the Co-Founder, Chief Storyteller, and Editor-in-Chief of GAZETTA—among many other titles—she’s the woman behind the words, the visionary shaping narratives, and the creative force redefining luxury fashion journalism in the digital age. With over two decades of experience in luxury brand consulting, creative direction, and trend forecasting, Dina has worked with some of the most coveted names in the industry—think Van Cleef & Arpels, Kenzo, Bvlgari, Hermès, and Chloe—all while keeping her finger firmly on the pulse of what’s next. Her work has graced the pages of Vogue Arabia, Harper’s Bazaar, Condé Nast Traveler, Mojeh Magazine, Vanity Fair, Marie Claire, 7 Corriere, and The Rake—among many other top-tier titles—solidifying her reputation as a fashion and luxury thought leader. But here’s the twist—Dina isn’t just reporting on the future; she’s creating it. Under her leadership, GAZETTA introduced EVVIE 7, an AI-driven journalist pushing the boundaries of editorial innovation. Because in a world where algorithms influence aesthetics as much as designers, Dina ensures GAZETTA stays one step ahead, seamlessly blending technology, culture, and high fashion into a platform that speaks to the modern, forward-thinking luxury consumer. Beyond her editorial expertise, Dina is a renowned luxury brand consultant, trend strategist, and creative powerhouse who thrives at the intersection of fashion, culture, and digital storytelling. Whether she’s consulting on luxury branding, forecasting emerging trends, directing high-profile fashion campaigns, or curating immersive experiences, she’s always asking the big questions—What’s next? Who’s shaping it? And most importantly, how do we make it unforgettable? One thing is certain: Dina Yassin is always at the forefront of what’s next.